Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/February 7, 2011/Research and RatingsPrint All
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV (THE DAILY).
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"2/5ABC4:00-6:00pm0.9 NCAA Basketball: (regional)2/5CBS1:00-3:00pm1.1 PGA Tour: Waste Management Phoenix Open:
U.S. Figure Skating Exhibition (taped)2/5NBC2:30-4:30pm1.1 Skiing: FIS Freestyle World Championships (taped)2/5NBC4:30-6:00pm1.1 "NBA Countdown"2/6ABC2:00-2:30pm1.0 NBA: Magic-Celtics2/6ABC2:30-5:15pm2.8 "College Basketball Today"2/6CBS12:30-1:00pm0.5 NCAA Basketball: Michigan State-Wisconsin2/6CBS1:00-3:00pm0.9 PGA Tour: Waste Management Phoenix Open:
"Fox NFL Super Bowl Sunday"2/6Fox2:00-6:30pm12.2 Super Bowl XLV: Packers-Steelers2/6Fox6:29-10:00pm49.7 NHL: Penguins-Capitals2/6NBC12:30-3:00pm1.0 Skiing: FIS Freestyle World Championships (taped)2/6NBC3:00-4:30pm0.6
NOTE: * = Frost in the Phoenix region caused delays for the event, moving the finish of the final round to Golf Channel on Monday.