SBD/February 7, 2011/People and Pop Culture

Larger-Than-Life Jerry Jones Stands Front And Center At Super Bowl

Cowboys Owner JERRY JONES "embodies what the Super Bowl has become, with his $1.2 billion Cowboys Stadium, his massive video board, his go-go dancers, his parties, everything exaggerated and indulgent," according to a profile by Greg Bishop of the N.Y. TIMES. Jones is the "rare owner who added to the spectacle of the Super Bowl," as Cowboys Stadium "received thousands of mentions by more than 5,000 reporters." He "stood in stark contrast to the blue-collar participants," the Steelers and Packers, and he "gifted custom saddles to each player." The "bombastic Jones took a bow this week," and "nothing could dim his optimism." Jets Owner WOODY JOHNSON: "Clearly, he loves all this. His personality is perfect for it" (N.Y. TIMES, 2/5). In DC, Rick Maese wrote Jones is a "larger-than-life character who created this stage and, as always, is eager to please his captive audience." He is "still out front, still hoping everyone enjoys themselves." Former Cowboys coach BARRY SWITZER: "He goes out of his way to make everything memorable and special for everyone. ... He wants everyone to have a special experience." Former Cowboys VP/Player Personnel GIL BRANDT: "Jerry's a guy who thinks big. He's pleased to show off his facility, which is great and will never be duplicated." Redskins Owner DANIEL SNYDER: "I don't think he's intentionally a showman. It's just who he is" (WASHINGTON POST, 2/6). In Boston, Ian Rapoport reported Jones "held court for reporters for more than 80 minutes last week, lounging in the spotlight of Dallas' first Super Bowl and looking like the prince of the ball" (BOSTON HERALD, 2/6).

THE COMPANY YOU KEEP: In Dallas, Alan Peppard reports Jones was "surrounded by people richer and more famous than him" at last night's game. Guests in Jones' suite included WARREN BUFFETT, MICHAEL DELL, ROSS PEROT, JERRY FORD, HAROLD SIMMONS and Mexican telecommunications billionaire CARLOS SLIM HELU. Former President GEORGE W. BUSH and his wife, LAURA, were also in the suite, as were former Secretary of State CONDOLEEZA RICE, actor JOHN TRAVOLTA, Top Rank Chair BOB ARUM, boxers EVANDER HOLYFIELD and SUGAR RAY LEONARD, NBC's AL MICHAELS and former broadcasters JOHN MADDEN and PAT SUMMERALL (DALLAS MORNING NEWS, 2/7).
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