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SBD/February 7, 2011/Marketing and Sponsorship
Super Bowl Ads: Chrysler, Volkswagen Spots Resonate Most With SBD Ad Panel
Published February 7, 2011
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*Paro: "Biggest consumer event of year and AT&T runs a B2B message in pre-game."
*Weil: "Focus rally? How about an idea w no focus - I have no desire to follow any of them let alone buy a car?"
*Paro: "Not one of better Bud Light 'Here We Go' spots. Should have started with something stronger."
*Weil: "Way too much going on in th A8 ad. Just show the car its the best on the road. Why the complicated bad story?"
*Jacobson: "Chevy Cruze ad will get replay, but how do we feel about making fun of the sr citizens?"
*Hayzlett: "Did anyone else get from the Doritos ad that it is associate the product with fetish? Icky at best."
*Adgate: "Interesting that advertisers shun senior citizens yet do an SB ad at retirement home."
*Paro: "Will ad creatives ever reach a point where they think blasts to the crotch aren't funny? Hope so."
*Paro: "GoDaddy just triple downed on bad taste. And, I'm sure they're ecstatic with themselves."
*Weil: "Lipton Eminem ad good for 1 reason - 1 spot commercial pod!"
*Hayzlett: "Joan Rivers is a friend but even she cannot save a godaddy.com commercial!"
*Jacobson: "Thank you Budweiser for letting me hashtag #tinydancer."
*Adgate: "The western singalong was the best Anheuser Busch ad of the night."
*Hayzlett: "Motorola Xoom did an Apple! Had the once sleeping former giant awoken@ Hats off to Anomaly for great Super Bowl ad."
*Jacobson: "Such a great ad, Volkswagen homerun with Darth Vader and timeless John Williams score."
*Weil: "The crowd here (mostly female) loved VW and Darth Vader. Biggest reaction so far over here."
*Paro: "Career Builder and Snickers both showing that good campaign concepts (based on brand position) can have staying power."
*Hayzlett: "Car.com is a good ad. nice synergy for the brand = avoid bad experience come to us and we will protect you."
*Weil: "Etrade baby should either grow up or get a new writer - his schtick has gotten pretty lame."
*Paro: "So many odd things about that Chrysler 200 ad I don't know where to start. But, a very gutsy call."
*Jacobson: "Chrysler Eminem ad is tragic and epic at the same time."
OTHER SURVEYS: AdBowl, an ad ranking website and iPhone app, found Volkswagen’s “The Imperial March” spot for the Passat to be consumers’ favorite Super Bowl spot. Approximately 11,000 voters registered to participate in the AdBowl study on Twitter by the end of Sunday. Meanwhile, an HCD Research study determined Bridgestone’s “Saluting Beaver” ad to be the best Super Bowl XLV spot. In addition, according to the more than 250,000 tweets monitored by BrandBowl2011, Chrysler was the most effective brand that advertised during the game. The study found Cars.com to be the least effective advertiser.