SBD/February 7, 2011/Franchises

Giants Still Basking In World Series Glow As FanFest Delivers Record Crowd

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More than 40,000 fans flocked to AT&T Park For Saturday's festivities
The MLB Giants' annual FanFest drew a record crowd of more than 40,000 people at AT&T Park Saturday, "far more than the 25,000 to 30,000 the FanFest has drawn in past years" as fans continue to "bask in the glow of a World Series triumph," according to a front-page piece by Bob Egelko of the S.F. CHRONICLE. The crowd "lined up for four and five blocks outside of the stadium," and Giants President & COO Larry Baer 10 minutes before the gates opened at 11:00am PT "went on the radio and urged everyone who wasn't already in line to stay home and listen to the festivities." The team "closed the gates briefly at 11:45am, and then redirected entrants to the stadium's upper deck." Once inside the ballpark, fans "waited in line for a half hour just to stand on the pitcher's mound," and there was a 45-minute line "just to enter the home dugout." One autograph line "stretched from behind third base to the left-field bleachers and took more than two hours to traverse." Giants Senior VP/Communications Staci Slaughter said that the team "would consider making FanFest a two-day event in the future." Meanwhile, Slaughter noted that season-ticket sales "have passed 23,000, already 2,000 more than last year, and should approach the San Francisco record of 28,000." The team has sold around 105,000 advance single-game tickets, "up from 60,000 at the same time last year." Giants Managing General Partner Bill Neukom said that the World Series win has delivered "revenue boosts from ticket sales, advertising and demand for apparel." He noted that it is "hard to put a dollar figure" on what winning the title has brought to the team. However, he said, "It's worth millions of dollars, and over time should be worth tens of millions" (S.F. CHRONICLE, 2/6).
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