MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience Brandon's Toronto Comments Show Discord Texans-Jags Not NFL Network's Ideal Matchup MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories Vikings Break Ground On New Stadium MMF: Daytona Rising Key To Drawing More Fans King: Ref Series Most Significant Work On MMQB
SBD/February 7, 2011/Events and Attractions
Cowboys Stadium Seating Debacle Leaves 400 Fans Without Seats For Super Bowl
Published February 7, 2011
WHO'S TO BLAME? In Ft. Worth, Ahles & Schrock note it was "not immediately clear who was to blame," and the NFL promised to "conduct a full review of this matter." North Texas Super Bowl Host Committee President & CEO Bill Lively said that the problem "unfolded over a month and evolved into late-night discussions Saturday, less than 24 hours before kickoff." Hundreds of ticket holders in Sections 425A-430A "were told that their seats were not available and that they would have to settle for a refund." Temporary sections "above the west end zone and along the main concourse were blocked off, the seats covered with black sheeting," and "in other areas, metal handrails were loose." Two temporary staircases leading to sections 425A and 430A "were roped off." Tom Pingel, a fan who was left without a seat, said, "You'd think the fire marshal would have made this determination before today" (FT. WORTH STAR-TELEGRAM, 2/7). A police officer near one of the roped-off areas said that the seats "had been installed in six temporary sections, but they went up so late that the fire marshal didn't have time to inspect them." The officer said that the "winter storms that struck Dallas earlier had set back work on the temporary seats." The AP's Aron, Hawkins & Daley noted organizers "were hoping flawless game-day logistics would wipe out some of the complaints" about the weather earlier in the week, but the seating problem "could be an issue in the area's plans to bid for" Super Bowl L in '16 (AP, 2/6).
FIRE MARSHALL HAD "NO ROLE": Arlington Police spokesperson Tiara Richard said that the "city's fire marshal 'played no role' in deciding that the unfinished seats would not be used because the NFL never asked the city to inspect those." Richard: "That was all the NFL's call. The fire marshal had no participation in the seats that were not completed. The fire marshal only inspected the seats that were completed." In Dallas, Scott Farwell reports an "undisclosed number of Cowboys employees gave up their seats" to some of the paying fans who did not have a place to sit (DALLAS MORNING NEWS, 2/7). In N.Y., Cannizzaro & Li report NFL officials "promised that the displaced 400 would be supplied with free food, soft drinks and merchandise in addition to getting triple their money back." But "at least five of the fans" said that they "were never told of any potential goodies" (N.Y. POST, 2/7). Matthew Rush, another fan among those left without a seat, said that they "were herded like Texas cattle from Cowboys Stadium to the neighboring Rangers Ballpark in Arlington and back before they were finally allowed inside the gate." Rush noted that a website, SuperBowlsuit.com, "has already been started and [a] class action suit would soon follow" (Dan Graziano, FANHOUSE.com, 2/6).
GOODELL SPEAKS ON SITUATION: NFL Commissioner Roger Goodell today addressed the situation, saying, "We had an issue yesterday with several seats for our fans. It's something that we have been taking very seriously working at it. We apologize to those fans that were impacted by this. We are going to work with them and we are going to do better in the future. We will certainly do a thorough review and get to the bottom of why it all occurred, but we take full responsibility for that as putting on this game. But the one thing we will never do is compromise safety: Safety of our fans, safety of our players, anybody involved with our event." Goodell: "We had, obviously, a lot of challenges this week. There were a lot of things we were trying to deal with. But, there is no excuse. When you put on an event like this, you know you are going to have those challenges" (THE DAILY). SI.com’s Peter King writes, “There is no excuse, and never can be one, when you sell tickets for seats that are not valid.” King: “The league needs to be quick about this investigation, find out who dropped the ball, and do more than give the fans who got jobbed three times the value of their ticket.” Goodell today announced the fans “will attend next year's Super Bowl as guests of the NFL.” King: “That's a good gesture, but if I'm that Steeler fan from Erie I read about last night, and I'm getting an all-expenses-paid trip to Indianapolis to see Atlanta-San Diego ... I mean, I'm still not happy” (SI.com, 2/7).
FALLING SHORT OF EXPECTATIONS: ESPN DALLAS' Todd Archer noted the announced attendance of 103,219 "wasn't even the biggest football crowd in Cowboys Stadium history." That mark is 105,121 for the inaugural regular-season game at the stadium, Giants-Cowboys in '09. The Super Bowl also "did not sniff the NBA All-Star Game, which drew 108,713 last year at Cowboys Stadium." The official breakdown of the attendance showed 91,060 fans "in the stadium and the outdoor plaza area and 12,159 credentialed workers" (ESPNDALLAS.com, 2/6). In Dallas, Brad Townsend notes the Super Bowl attendance "wound up No. 4 on the all-time list, behind two other Rose Bowl crowds" (DALLAS MORNING NEWS, 2/7). NFL Exec VP/Business Operations Eric Grubman said, "The attendance record was not the goal. The goal was to use this great building in a way that showcased the NFL, showcased North Texas and showcased some great players that we have in the NFL. And if we can come up with a better installation plan for a future event, we’ll do that” (THE DAILY).
Dallas bids to host Super Bowl
ROUGH WEEK: In N.Y., Branch & Schwartz write it was "something of a tragicomic coda to a week of logistical nightmares and missteps that vexed organizers and Jones." Snow, ice and "subfreezing temperatures forced hundreds of flight cancellations, made travel in the sprawling metropolitan area nearly impossible at times, and muted much of the week's festivities" (N.Y. TIMES, 2/7). Also in N.Y., Ralph Vacchiano writes things "went from bad to worse when ice chunks fell from the stadium" Friday, "injuring six people." The ice danger "forced officials to close four stadium entrances before the game, spawning long lines that forced some fans to wait two hours just to get inside" (N.Y. DAILY NEWS, 2/7). In Dallas, Steve Blow writes, "Are there Super Bowl do-overs? We might ask for one. Nothing about our Super Bowl Week played out as anyone had imagined -- except maybe in some worst-case-scenario planning sessions" (DALLAS MORNING NEWS, 2/7). The WALL STREET JOURNAL's Reed Albergotti writes the "combination of problems may have dented the Cowboys' hopes of hosting another Super Bowl in 2016" (WALL STREET JOURNAL, 2/7). In Houston, Ken Hoffman writes under the header, "This Super Bowl Earns A Grade Of Big D" (HOUSTON CHRONICLE, 2/7). Meanwhile, in Ft. Worth, John Henry reported rainfall in the second half of the game "exposed two apparent leaks in the roof of Cowboys Stadium." The leaks "did not pose a hazard for spectators" (STAR-TELEGRAM.com, 2/6).