SBD/February 7, 2011/Events and Attractions

Super Bowl XLV Becomes Top Grossing Event In StubHub's History

Super Bowl XLV over the weekend, as expected, became the top-grossing event in StubHub history. Average selling prices for the game ended at $3,559 per ticket, 49% above last year's mark of $2,386, and the highest since an average of $4,004 per ticket four years ago for the Colts-Bears Super Bowl XLI in Miami. StubHub ticket unit sales volume for this year's Super Bowl roughly matched last year, but the far higher average prices fueled a nearly 50% increase in total grosses for the eBay-owned secondary ticket outfit. StubHub's average sale price for the $200 face value Party Plaza tickets outside Cowboys Stadium was $327. The top five highest grossing events in StubHub history -- Super Bowl XLV, the ‘11 BCS National Championship game, Game Six of the '09 Yankees-Phillies World Series, Super Bowl XLIV, and Game Three of the '10 Giants-Rangers World Series -- have all occurred in the past 16 months.

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