Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09

The estimated cost for a 30-second spot during this Sunday's Super Bowl XLV telecast on Fox is $3M, up from an estimated $2.8M last year on CBS. The chart below lists a trend of 30-second spot costs during Super Bowl telecasts (THE DAILY).

YEAR	SUPER BOWL	NET	30-SECOND AD COST	YEAR	SUPER BOWL	NET	30-SECOND AD COST
SUPER BOWL 30-SECOND AD COST
'11	XLV	Fox	$3.0M	'88	XXII	ABC	$645,000
'10	XLIV	CBS	$2.8M	'87	XXI	CBS	$600,000
'09	XLIII	NBC	$3.0M	'86	XX	NBC	$550,000
'08	XLII	Fox	$2.7M	'85	XIX	ABC	$525,000
'07	XLI	CBS	$2.4M	'84	XVIII	CBS	$368,200
'06	XL	ABC	$2.5M	'83	XVII	NBC	$400,000
'05	XXXIX	Fox	$2.4M	'82	XVI	CBS	$324,300
'04	XXXVIII	CBS	$2.3M	'81	XV	NBC	$275,000
'03	XXXVII	ABC	$2.2M	'80	XIV	CBS	$222,000
'02	XXXVI	Fox	$2.2M	'79	XIII	NBC	$185,000
'01	XXXV	CBS	$2.2M	'78	XII	CBS	$162,300
'00	XXXIV	ABC	$2.1M	'77	XI	NBC	$125,000
'99	XXXIII	Fox	$1.6M	'76	X	CBS	$110,000
'98	XXXII	NBC	$1.3M	'75	IX	NBC	$107,000
'97	XXXI	Fox	$1.2M	'74	VIII	CBS	$103,500
'96	XXX	NBC	$1.1M	'73	VII	NBC	$88,100
'95	XXIX	ABC	$1.2M	'72	VI	CBS	$86,100
'94	XXVIII	NBC	$900,000	'71	V	NBC	$72,500
'93	XXVII	NBC	$850,000	'70	IV	CBS	$78,200
'92	XXVI	CBS	$850,000	'69	III	NBC	$55,000
'91	XXV	ABC	$800,000	'68	III	CBS	$54,500
'90	XXIV	CBS	$700,400	'67*	I	CBS	$42,500
'89	XXIII	NBC	$675,000	'67*	I	NBC	$37,500

NOTE: Super Bowl I was simulcast on CBS and NBC.

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Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09

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