SBD/February 4, 2011/Research and Ratings

Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09

The estimated cost for a 30-second spot during this Sunday's Super Bowl XLV telecast on Fox is $3M, up from an estimated $2.8M last year on CBS. The chart below lists a trend of 30-second spot costs during Super Bowl telecasts (THE DAILY).

SUPER BOWL 30-SECOND AD COST
YEAR
SUPER
BOWL
NET
30-SECOND
AD COST
YEAR
SUPER
BOWL
NET
30-SECOND
AD COST
'11
XLV
Fox
$3.0M
'88
XXII
ABC
$645,000
'10
XLIV
CBS
$2.8M
'87
XXI
CBS
$600,000
'09
XLIII
NBC
$3.0M
'86
XX
NBC
$550,000
'08
XLII
Fox
$2.7M
'85
XIX
ABC
$525,000
'07
XLI
CBS
$2.4M
'84
XVIII
CBS
$368,200
'06
XL
ABC
$2.5M
'83
XVII
NBC
$400,000
'05
XXXIX
Fox
$2.4M
'82
XVI
CBS
$324,300
'04
XXXVIII
CBS
$2.3M
'81
XV
NBC
$275,000
'03
XXXVII
ABC
$2.2M
'80
XIV
CBS
$222,000
'02
XXXVI
Fox
$2.2M
'79
XIII
NBC
$185,000
'01
XXXV
CBS
$2.2M
'78
XII
CBS
$162,300
'00
XXXIV
ABC
$2.1M
'77
XI
NBC
$125,000
'99
XXXIII
Fox
$1.6M
'76
X
CBS
$110,000
'98
XXXII
NBC
$1.3M
'75
IX
NBC
$107,000
'97
XXXI
Fox
$1.2M
'74
VIII
CBS
$103,500
'96
XXX
NBC
$1.1M
'73
VII
NBC
$88,100
'95
XXIX
ABC
$1.2M
'72
VI
CBS
$86,100
'94
XXVIII
NBC
$900,000
'71
V
NBC
$72,500
'93
XXVII
NBC
$850,000
'70
IV
CBS
$78,200
'92
XXVI
CBS
$850,000
'69
III
NBC
$55,000
'91
XXV
ABC
$800,000
'68
III
CBS
$54,500
'90
XXIV
CBS
$700,400
'67*
I
CBS
$42,500
'89
XXIII
NBC
$675,000
'67*
I
NBC
$37,500

NOTE: Super Bowl I was simulcast on CBS and NBC.

 

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