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Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09
The estimated cost for a 30-second spot during this Sunday's Super Bowl XLV telecast on Fox is $3M, up from an estimated $2.8M last year on CBS. The chart below lists a trend of 30-second spot costs during Super Bowl telecasts (THE DAILY).
SUPER BOWL 30-SECOND AD COSTYEARSUPER
BOWLNET30-SECOND
AD COSTYEARSUPER
BOWLNET30-SECOND
AD COST'11XLVFox$3.0M'88XXIIABC$645,000'10XLIVCBS$2.8M'87XXICBS$600,000'09XLIIINBC$3.0M'86XXNBC$550,000'08XLIIFox$2.7M'85XIXABC$525,000'07XLICBS$2.4M'84XVIIICBS$368,200'06XLABC$2.5M'83XVIINBC$400,000'05XXXIXFox$2.4M'82XVICBS$324,300'04XXXVIIICBS$2.3M'81XVNBC$275,000'03XXXVIIABC$2.2M'80XIVCBS$222,000'02XXXVIFox$2.2M'79XIIINBC$185,000'01XXXVCBS$2.2M'78XIICBS$162,300'00XXXIVABC$2.1M'77XINBC$125,000'99XXXIIIFox$1.6M'76XCBS$110,000'98XXXIINBC$1.3M'75IXNBC$107,000'97XXXIFox$1.2M'74VIIICBS$103,500'96XXXNBC$1.1M'73VIINBC$88,100'95XXIXABC$1.2M'72VICBS$86,100'94XXVIIINBC$900,000'71VNBC$72,500'93XXVIINBC$850,000'70IVCBS$78,200'92XXVICBS$850,000'69IIINBC$55,000'91XXVABC$800,000'68IIICBS$54,500'90XXIVCBS$700,400'67*ICBS$42,500'89XXIIINBC$675,000'67*INBC$37,500NOTE: Super Bowl I was simulcast on CBS and NBC.
