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  • Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09

    The estimated cost for a 30-second spot during this Sunday's Super Bowl XLV telecast on Fox is $3M, up from an estimated $2.8M last year on CBS. The chart below lists a trend of 30-second spot costs during Super Bowl telecasts (THE DAILY).

    SUPER BOWL 30-SECOND AD COST
    YEAR
    SUPER
    BOWL
    NET
    30-SECOND
    AD COST
    YEAR
    SUPER
    BOWL
    NET
    30-SECOND
    AD COST
    '11
    XLV
    Fox
    $3.0M
    '88
    XXII
    ABC
    $645,000
    '10
    XLIV
    CBS
    $2.8M
    '87
    XXI
    CBS
    $600,000
    '09
    XLIII
    NBC
    $3.0M
    '86
    XX
    NBC
    $550,000
    '08
    XLII
    Fox
    $2.7M
    '85
    XIX
    ABC
    $525,000
    '07
    XLI
    CBS
    $2.4M
    '84
    XVIII
    CBS
    $368,200
    '06
    XL
    ABC
    $2.5M
    '83
    XVII
    NBC
    $400,000
    '05
    XXXIX
    Fox
    $2.4M
    '82
    XVI
    CBS
    $324,300
    '04
    XXXVIII
    CBS
    $2.3M
    '81
    XV
    NBC
    $275,000
    '03
    XXXVII
    ABC
    $2.2M
    '80
    XIV
    CBS
    $222,000
    '02
    XXXVI
    Fox
    $2.2M
    '79
    XIII
    NBC
    $185,000
    '01
    XXXV
    CBS
    $2.2M
    '78
    XII
    CBS
    $162,300
    '00
    XXXIV
    ABC
    $2.1M
    '77
    XI
    NBC
    $125,000
    '99
    XXXIII
    Fox
    $1.6M
    '76
    X
    CBS
    $110,000
    '98
    XXXII
    NBC
    $1.3M
    '75
    IX
    NBC
    $107,000
    '97
    XXXI
    Fox
    $1.2M
    '74
    VIII
    CBS
    $103,500
    '96
    XXX
    NBC
    $1.1M
    '73
    VII
    NBC
    $88,100
    '95
    XXIX
    ABC
    $1.2M
    '72
    VI
    CBS
    $86,100
    '94
    XXVIII
    NBC
    $900,000
    '71
    V
    NBC
    $72,500
    '93
    XXVII
    NBC
    $850,000
    '70
    IV
    CBS
    $78,200
    '92
    XXVI
    CBS
    $850,000
    '69
    III
    NBC
    $55,000
    '91
    XXV
    ABC
    $800,000
    '68
    III
    CBS
    $54,500
    '90
    XXIV
    CBS
    $700,400
    '67*
    I
    CBS
    $42,500
    '89
    XXIII
    NBC
    $675,000
    '67*
    I
    NBC
    $37,500

    NOTE: Super Bowl I was simulcast on CBS and NBC.

     

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