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SBD/February 4, 2011/Marketing and Sponsorship
NFL Shop In Dallas Offers More Than 200,000 Super Bowl Merchandise Items
Published February 4, 2011
SUPER SURGE: In Pittsburgh, Teresa Lindeman noted data from SportsOneSource two weeks ago showed the Steelers' “market share of all NFL licensed merchandise sales at 7.4 percent, far below the 28.4 percent share claimed by the New York Jets.” But SportsOneSource analyst Matt Powell Wednesday said that the Steelers' “market share had surged” to 13.4% a week later. The Packers' market share two weeks ago “stood at 5.5 percent and rose to 9.9 percent after making it into the Super Bowl.” Total sales of NFL licensed merchandise hit $2.1B for the fiscal year ended Feb. 1, but the SportsOneSource data showed that that figure “was down more than 10 percent from a year ago when sales had dropped 25 percent from the previous year” (PITTSBURGH POST-GAZETTE, 2/3).