SBD/February 4, 2011/Marketing and Sponsorship

Who's In, Who's Out: A Rundown Of In-Game Spots For Fox' SB Telecast

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Fox has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLV. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime (THE DAILY).

ADVERTISER
LENGTH (SECONDS)
AGENCY (CREATIVE)
FIRST QUARTER
A-B InBev (Bud Light)
:30
DDB, Chicago
A-B InBev (Bud Light)
:30
Cannonball, St. Louis
Audi (A8)
:60
Venables Bell & Partners, S.F.
General Motors (Chevy)
:30
Goodby, Silverstein
& Partners, S.F.
General Motors (Chevy)
:30
Goodby, Silverstein
& Partners, S.F.
GoDaddy
:30
In-House
Hyundai (Elantra)
:30
Innocean Worldwide
Americas (In-house)
Kia (Optima)
:60
David&Goliath, L.A.
NFL ("Path to Primetime"
draft coverage)
:10
In-house
PepsiCo (Brisk Iced Tea)
:30
Mekanism, N.Y./S.F.
SECOND QUARTER
A-B InBev (Budweiser)
:60
Anomaly, N.Y.
BMW (clean diesel)
:30
Kirshenbaum Bond
Senecal + Partners, N.Y.
BMW (X3)
:30
Kirshenbaum Bond
Senecal + Partners, N.Y.
Bridgestone
:30
The Richards Group, Dallas
Carmax
:30
Amalgamated, N.Y.
Coca-Cola
:60
Wieden + Kennedy, Portland
General Motors (Chevy)
:30
Goodby, Silverstein
& Partners, S.F.
General Motors (Chevy)
:30
Goodby, Silverstein
& Partners, S.F.
Motorola Mobility (Xoom)
:60
Anomaly, N.Y.
Paramount Pictures ("Transformers:
Dark of the Moon")
:30
In-house
Paramount Pictures ("Super 8")
:30
In-house
Paramount Pictures ("Thor")
:30
In-house
Paramount Pictures ("Captain
America: The First Avenger")
:30
In-house
Teleflora
:30
Fire Station, L.A. (In-house)
Volkswagen (Passat)
:30
Deutsch, L.A.
THIRD QUARTER
A-B InBev (Stella Artois)
:60
Mother, London/N.Y.
Best Buy
:30
Crispin Porter + Bogusky, Boulder
BMW Mini Cooper
:30
Butler, Shine, Stern
& Partners, Sausalito
CareerBuilder.com
:30
In-house
Carmax
:30
Amalgamated, N.Y.
Cars.com
:30
DDB, Chicago
Coca-Cola
:60
Wieden + Kennedy, Portland
Disney Studios ("Pirates of the
Caribbean: On Stranger Tides")
:30
In-house
E*Trade
:30
Grey, N.Y.
Groupon
:30
Crispin Porter + Bogusky, Miami
HomeAway
:30
Vendor, Austin
Hyundai (Elantra)
:30
Innocean Worldwide
Americas (In-house)
Mars (Snickers)
:30
BBDO, N.Y.
NFL (brand)
:60
Grey, N.Y.
FOURTH QUARTER
A-B InBev (Bud Light)
:30
DDB, Chicago
Bridgestone
:30
The Richards Group, Dallas
Cars.com
:30
DDB, Chicago
General Motors (Chevy)
:30
Goodby, Silverstein
& Partners, S.F.
GoDaddy
:30
In-house
Hyundai (Sonata)
:30
Innocean Worldwide
Americas (In-house)
Mercedes-Benz
:60
Merkley+Partners, N.Y.
NFL ("Path to Primetime"
draft coverage)
:10
In-house
Paramount Pictures ("Rango")
:30
In-house
Relativity Media ("Limitless")
:30
In-house
Skechers
:30
In-house
Twnetieth Century Fox ("Rio")
:30
In-house
Universal Pictures/Dreamworks
("Cowboys and Aliens")
:30
In-house
Volkswagen (Beetle)
:30
Deutsch, L.A.
TO-BE-DETERMINED
Chrysler
n/a
Wieden + Kennedy, Portland
PepsiCo (Pepsi Max)*
:30
Consumer-generated
PepsiCo (Pepsi Max)*
:30
Consumer-generated
PepsiCo (Pepsi Max)*
:30
Consumer-generated
PepsiCo (Doritos)*
:30
Consumer-generated
PepsiCo (Doritos)*
:30
Consumer-generated
PepsiCo (Doritos)*
:30
Consumer-generated
 
 

NOTES: Chart is intended to reflect only spots set to air during actual game. Pregame, halftime and postgame spots are not included. * = Of the six consumer-created spots for Doritos and Pepsi Max, five spots will air some time during the first half and one will air during the second half.

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