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SBD/February 4, 2011/Marketing and Sponsorship
Financial Gains: Hunter Mahan Wearing Sun Life Mark On Cap At Phoenix Tour Stop
Published February 4, 2011
Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who won twice on the Tour last year. Sun Life will receive category exclusivity and the right to use Mahan’s name and likeness globally. The deal also includes personal appearances, a golf clinic and hospitality benefits. “We are extremely pleased to partner with an athlete and individual of Hunter’s caliber,” said Sun Life Senior VP/Marketing Priscilla Brown. “The sponsorship provides Sun Life with significant broadcast exposure that reaches a key demographic and an opportunity to connect with golf fans everywhere." The new deal with Mahan extends Sun Life's presence in sports. In January '10, the financial services group bought the naming rights to Sun Life Stadium and most recently it struck a deal with the Celtics.