PBR Gets Bump From Retiring Bull Secondary World Series Tix Prices Ebb Keeneland Limits Tickets To '15 Breeders' Cup F1 Could Head Back To Vegas Tour Of California Announces Host Cities World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies
Upcoming Conferences and Events
SBD/February 4, 2011/Events and Attractions
Star Search: Super Bowl Parties Heat Up Heading Into The Weekend
Published February 4, 2011
The Super Bowl is now a "full-blown, 24/7 whirlwind of parties, banquets and concerts as red carpets are rolled out in hotels, tents and nightclubs," according to Bill Glauber of the MILWAUKEE JOURNAL SENTINEL. After a "few down years triggered by the poor economy, Super Bowl parties are back with a vengeance; everything from the NFL commissioner's party (up to 4,000 are expected) to bashes thrown by the likes of Maxim, Playboy and ESPN." A North Texas Super Bowl Host Committee official estimated that "up to 60,000 people are due to attend parties on both Friday and Saturday nights." A sports exec with experience putting together Super Bowl parties said that "most of the big events work off a $500,000 budget" (
AROUND TOWN THURSDAY: Cowboys Owner Jerry Jones and his wife, Gene, hosted a "swellegant dinner for his fellow NFL owners in the club outside the doors of their Cowboys Stadium box." Jamie Foxx was the "surprise guest singing at the piano for the owners and VIPs" such as former President George W. Bush (DALLASNEWS.com, 2/3)....ESPN's Ron Jaworski played host to the Jaws Cigar Party to benefit his foundation and local United Way groups. Guests included Saints QB Drew Brees, Ft. Worth Mayor Mike Moncrief and ESPN's Mike Golic and Jon Gruden. The event "featured cigars from famed cigar maker Rocky Patel," and the menu included prime rib, sliders and a guacamole bar (DALLASNEWS.com, 2/3)....The Welcome To Dallas party at Zouk Nightclub "started with a slow build." The crowd "was thin for the first hour and a half but picked up as midnight approached and a heavy snow started to fall." A silent auction "struggled to take off as the crowd was more interested in dancing to the mix by DJ NVS than bidding" (DALLASNEWS.com, 2/4).
FRIDAY NIGHT LIGHTS: GQ magazine, along with sponsors Cadillac and Lacoste, are “throwing one of the most unique of all of the Super Bowl XLV parties.” The VIP event at Hickory Street Annex will celebrate the “Coolest Athletes of All Time.” Tennis player Andy Roddick will host the party, which will feature entertainment from Cee-Lo Green (DFW.com, 1/25). It will be “one of the classier soirees of the weekend” (ESPN.com, 2/2)….The Sports Illustrated Party will feature Super Bowl halftime performer Black Eyed Peas at Fair Park in Dallas….The Playboy Super Bowl Party will be held at Aloft Hotel in Dallas and will feature Snoop Dogg and Warren G....The Leather & Laces bash will be held at Dallas’ Hotel Zaza, and actor Kevin Dillon and singer Nicole Scherzinger are expected to attend….ESPN’s Super Bowl Party will be held at Forth Worth Stockyards….The Coors Light Super Bowl Party will take place at Bill Bob’s Texas in Ft. Worth and will feature country singer Blake Shelton (THE DAILY)….The Audi Forum Party will be held at Rachofsky House in Dallas, and VIP guests will be “picked up in sleek Audi cars” (ESPN.com, 2/2)….Eagles QB Michael Vick is hosting an “upscale A-List celebrity extravaganza called Dallas Dynasty 2011.” The party will take place at Deux Lounge, just north of downtown
PARTY LIKE A ROCK STAR: The Giving Back Fund’s third annual Big Game Big Give weekend will take place Saturday and Sunday. It has “quickly moved to the top of the list of Super Bowl parties after last year’s event -- held at the
SATURDAY NIGHT FEVER: NFL agent Leigh Steinberg will host his 25th Super Bowl party as a "day-night doubleheader" at Eddie Deen’s Ranch in downtown Dallas. Among the 4,000 guests expected to attend are Bush, Warren Buffett, actress Jennifer Aniston and actors Steve Carell and Adam Sandler. Steinberg said that his party "costs between $400,000 and $500,000 to stage." There are "corporate sponsors, plus many in-kind contributions." And Steinberg said that he "picks up part of the tab" (MILWAUKEE JOURNAL SENTINEL, 2/4)....The Bud Light Hotel Super Bowl Party will be held at Aloft Hotel in Dallas and will feature musicians Nelly, Ke$ha and Pitbull (THE DAILY)….The invitation-only Maxim magazine Super Bowl party will be held at Centennial Hall at Fair Park in Dallas (DFW.com, 1/27). Actress Olivia Munn will host the event (ESPN.com, 2/2)….Mavericks Owner Mark Cuban is “hosting a party at Victory Plaza on Saturday night with Usher performing” and HDNet and DirecTV “helping to promote the invitation-only event” (DALLASNEWS.com, 2/1)….DirecTV’s fifth annual Celebrity Beach Bowl will take place at Victory Park, and “more than 10,000 spectators are expected to turn out to see celebrities” (DFW.com, 1/28)….ESPN’s Mike Ditka and Carmen Electra will co-host The Best Party in Texas at Embassy Suites in Grapevine. Tickets cost $1,000 and proceeds will benefit Gridiron Greats and other charities (DRW.com, 1/27)….Bengals WR Chad Ochocinco is hosting the Official Saturday Best Super Bowl Party. Tickets range from $150-10,000 (DFW.com, 1/23)….Hilary Swank will host the second night of the Big Game Big Give celebration (DFW.com, 1/29).
SUPER SUNDAY: Vikings RB Adrian Peterson will host the MVP Most Valuable Party at Grey Goose Lounge in