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SBD/February 4, 2011/Events and Attractions
Goodell Says Weather Won't Hurt Future North Texas Super Bowl Bids
Published February 4, 2011
SUPER BOWL BUMP: In Dallas, Gary Jacobson notes an NFL owner and his team normally “don’t profit directly from hosting a Super Bowl,” but the Cowboys' Jerry Jones “will be an exception.” Jones’ ownership stakes in Legends Hospitality Management, which operates concessions at Cowboys Stadium, and “dozens of Papa John’s stores in North Texas” means that Jones “benefits from every food and beverage item sold at the stadium and every pizza ordered from his Papa John’s stores by fans converging on the area.” In addition, the Super Bowl will produce nearly $10M in “ticket and parking taxes dedicated to paying off a portion of stadium debt that Jones guarantees.” But hosting the game also “can cost an owner money.” Cowboys Dir of Corporate Communications Brett Daniels said that Super Bowl preparations “have tied up Cowboys Stadium since mid-January … precluding other possible revenue-generating events during that time.” Jacobson notes, “Long term, the biggest potential payoff for the Cowboys owner could come if his stadium -- and, therefore, Legends Hospitality Management, the stadium’s concessionaire -- is picked to host the Super Bowl on a regular basis” (DALLAS MORNING NEWS, 2/4).