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SBD/February 4, 2011/Events and Attractions
StubHub Believes Super Bowl XLV Will Be Highest Grossing Event Ever
Published February 4, 2011
UNUSUAL MARKET: "This has been an incredibly unusual ticket market this year," said FanSnap CEO and co-Founder Mike Janes. "But overall, the high prices and strong activity we're seeing is a real testament to the late demand that has come in for this event, and of course, the passionate fan bases these two franchises have." Added Boston-based Ace Ticket CEO Jim Holzman, "The only predictable thing this year is that this market is anything but predictable. We started strong, went down sharply, went back up sharply and then have ebbed back very slightly in the last day or so to a still very strong level." The frigid temperatures in Dallas this week and air travel issues around much of the country are not being seen by secondary ticket sellers as drags on demand for Sunday's game. But even with historically strong fan bases for the Packers and Steelers, demand likely would have been even higher had the Jets and Bears won the conference title games. "If the Jets had made it here, particularly, we'd be talking about maybe the most expensive Super Bowl tickets ever, at least 50% higher than what we're seeing now," Holzman said.