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SBD/February 3, 2011/Research and Ratings
Ratings, Viewership Trend For All Super Bowl Telecasts
Published February 3, 2011
The chart below lists Nielsen ratings and viewership trends for all Super Bowl telecasts (THE DAILY).
SUPER BOWL RATINGS/VIEWERSHIP TREND | |||||
YR | SUPER BOWL | NET | RATING | VIEWERS (000) | MATCHUP |
|---|---|---|---|---|---|
'10 |
XLIV |
CBS |
45.0 |
106,476 |
Saints-Colts |
'09 |
XLIII |
NBC |
42.0 |
98,732 |
Steelers-Cardinals |
'08 |
XLII |
Fox |
43.1 |
97,448 |
Giants-Patriots |
'07 |
XLI |
CBS |
42.6 |
93,184 |
Colts-Bears |
'06 |
XL |
ABC |
41.6 |
90,745 |
Steelers-Seahawks |
'05 |
XXXIX |
Fox |
41.1 |
86,072 |
Patriots-Eagles |
'04 |
XXXVIII |
CBS |
41.4 |
89,795 |
Patriots-Panthers |
'03 |
XXXVII |
ABC |
40.7 |
88,637 |
Buccaneers-Raiders |
'02 |
XXXVI |
Fox |
40.4 |
86,801 |
Patriots-Rams |
'01 |
XXXV |
CBS |
40.4 |
84,335 |
Ravens-Giants |
'00 |
XXXIV |
ABC |
43.3 |
88,465 |
Rams-Titans |
'99 |
XXXIII |
Fox |
40.2 |
83,720 |
Broncos-Falcons |
'98 |
XXXII |
NBC |
44.5 |
90,000 |
Broncos-Packers |
'97 |
XXXI |
Fox |
43.3 |
87,870 |
Packers-Patriots |
'96 |
XXX |
NBC |
46.0 |
94,080 |
Cowboys-Steelers |
'95 |
XXIX |
ABC |
41.3 |
83,420 |
49ers-Chargers |
'94 |
XXVIII |
NBC |
45.5 |
90,000 |
Cowboys-Bills |
'93 |
XXVII |
NBC |
45.1 |
90,990 |
Cowboys-Bills |
'92 |
XXVI |
CBS |
40.3 |
79,590 |
Redskins-Bills |
'91 |
XXV |
ABC |
41.9 |
79,510 |
Giants-Bills |
'90 |
XXIV |
CBS |
39.0 |
73,852 |
49ers-Broncos |
'89 |
XXIII |
NBC |
43.5 |
81,590 |
49ers-Bengals |
'88 |
XXII |
ABC |
41.9 |
80,140 |
Redskins-Broncos |
'87 |
XXI |
CBS |
45.8 |
87,190 |
Giants-Broncos |
'86 |
XX |
NBC |
48.3 |
92,570 |
Bears-Patriots |
'85 |
XIX |
ABC |
46.4 |
85,530 |
49ers-Dolphins |
'84 |
XVIII |
CBS |
46.4 |
77,620 |
Raiders-Redskins |
'83 |
XVII |
NBC |
48.6 |
81,770 |
Redskins-Dolphins |
'82 |
XVI |
CBS |
49.1 |
85,240 |
49ers-Bengals |
'81 |
XV |
NBC |
44.4 |
68,290 |
Raiders-Eagles |
'80 |
XIV |
CBS |
46.3 |
76,240 |
Steelers-Rams |
'79 |
XIII |
NBC |
47.1 |
74,740 |
Steelers-Cowboys |
'78 |
XII |
CBS |
47.2 |
78,940 |
Cowboys-Broncos |
'77 |
XI |
NBC |
44.4 |
62,050 |
Raiders-Vikings |
'76 |
X |
CBS |
42.3 |
57,710 |
Steelers-Cowboys |
'75 |
IX |
NBC |
42.4 |
56,050 |
Steelers-Vikings |
'74 |
VIII |
CBS |
41.6 |
51,700 |
Dolphins-Vikings |
'73 |
VII |
NBC |
42.7 |
53,320 |
Dolphins-Redskins |
'72 |
VI |
CBS |
44.2 |
56,640 |
Cowboys-Dolphins |
'71 |
V |
NBC |
39.9 |
46,040 |
Colts-Cowboys |
'70 |
IV |
CBS |
39.4 |
44,270 |
Chiefs-Vikings |
'69 |
III |
NBC |
36.0 |
41,660 |
Jets-Colts |
'68 |
II |
CBS |
36.8 |
39,120 |
Packers-Raiders |
'67 |
I |
CBS* |
22.6 |
26,750 |
Packers-Chiefs |
'67 |
I |
NBC* |
18.5 |
24,430 |
Packers-Chiefs |
NOTE: Super Bowl I was simulcast on CBS and NBC.




