SBD/February 3, 2011/Research and Ratings

Ratings, Viewership Trend For All Super Bowl Telecasts

The chart below lists Nielsen ratings and viewership trends for all Super Bowl telecasts (THE DAILY).

SUPER BOWL RATINGS/VIEWERSHIP TREND
YR
SUPER BOWL
NET
RATING
VIEWERS (000)
MATCHUP
'10
XLIV
CBS
45.0
106,476
Saints-Colts
'09
XLIII
NBC
42.0
98,732
Steelers-Cardinals
'08
XLII
Fox
43.1
97,448
Giants-Patriots
'07
XLI
CBS
42.6
93,184
Colts-Bears
'06
XL
ABC
41.6
90,745
Steelers-Seahawks
'05
XXXIX
Fox
41.1
86,072
Patriots-Eagles
'04
XXXVIII
CBS
41.4
89,795
Patriots-Panthers
'03
XXXVII
ABC
40.7
88,637
Buccaneers-Raiders
'02
XXXVI
Fox
40.4
86,801
Patriots-Rams
'01
XXXV
CBS
40.4
84,335
Ravens-Giants
'00
XXXIV
ABC
43.3
88,465
Rams-Titans
'99
XXXIII
Fox
40.2
83,720
Broncos-Falcons
'98
XXXII
NBC
44.5
90,000
Broncos-Packers
'97
XXXI
Fox
43.3
87,870
Packers-Patriots
'96
XXX
NBC
46.0
94,080
Cowboys-Steelers
'95
XXIX
ABC
41.3
83,420
49ers-Chargers
'94
XXVIII
NBC
45.5
90,000
Cowboys-Bills
'93
XXVII
NBC
45.1
90,990
Cowboys-Bills
'92
XXVI
CBS
40.3
79,590
Redskins-Bills
'91
XXV
ABC
41.9
79,510
Giants-Bills
'90
XXIV
CBS
39.0
73,852
49ers-Broncos
'89
XXIII
NBC
43.5
81,590
49ers-Bengals
'88
XXII
ABC
41.9
80,140
Redskins-Broncos
'87
XXI
CBS
45.8
87,190
Giants-Broncos
'86
XX
NBC
48.3
92,570
Bears-Patriots
'85
XIX
ABC
46.4
85,530
49ers-Dolphins
'84
XVIII
CBS
46.4
77,620
Raiders-Redskins
'83
XVII
NBC
48.6
81,770
Redskins-Dolphins
'82
XVI
CBS
49.1
85,240
49ers-Bengals
'81
XV
NBC
44.4
68,290
Raiders-Eagles
'80
XIV
CBS
46.3
76,240
Steelers-Rams
'79
XIII
NBC
47.1
74,740
Steelers-Cowboys
'78
XII
CBS
47.2
78,940
Cowboys-Broncos
'77
XI
NBC
44.4
62,050
Raiders-Vikings
'76
X
CBS
42.3
57,710
Steelers-Cowboys
'75
IX
NBC
42.4
56,050
Steelers-Vikings
'74
VIII
CBS
41.6
51,700
Dolphins-Vikings
'73
VII
NBC
42.7
53,320
Dolphins-Redskins
'72
VI
CBS
44.2
56,640
Cowboys-Dolphins
'71
V
NBC
39.9
46,040
Colts-Cowboys
'70
IV
CBS
39.4
44,270
Chiefs-Vikings
'69
III
NBC
36.0
41,660
Jets-Colts
'68
II
CBS
36.8
39,120
Packers-Raiders
'67
I
CBS*
22.6
26,750
Packers-Chiefs
'67
I
NBC*
18.5
24,430
Packers-Chiefs
 

NOTE: Super Bowl I was simulcast on CBS and NBC.

 

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