SBD/February 3, 2011/Research and Ratings

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  • Ratings, Viewership Trend For All Super Bowl Telecasts

    The chart below lists Nielsen ratings and viewership trends for all Super Bowl telecasts (THE DAILY).

    SUPER BOWL RATINGS/VIEWERSHIP TREND
    YR
    SUPER BOWL
    NET
    RATING
    VIEWERS (000)
    MATCHUP
    '10
    XLIV
    CBS
    45.0
    106,476
    Saints-Colts
    '09
    XLIII
    NBC
    42.0
    98,732
    Steelers-Cardinals
    '08
    XLII
    Fox
    43.1
    97,448
    Giants-Patriots
    '07
    XLI
    CBS
    42.6
    93,184
    Colts-Bears
    '06
    XL
    ABC
    41.6
    90,745
    Steelers-Seahawks
    '05
    XXXIX
    Fox
    41.1
    86,072
    Patriots-Eagles
    '04
    XXXVIII
    CBS
    41.4
    89,795
    Patriots-Panthers
    '03
    XXXVII
    ABC
    40.7
    88,637
    Buccaneers-Raiders
    '02
    XXXVI
    Fox
    40.4
    86,801
    Patriots-Rams
    '01
    XXXV
    CBS
    40.4
    84,335
    Ravens-Giants
    '00
    XXXIV
    ABC
    43.3
    88,465
    Rams-Titans
    '99
    XXXIII
    Fox
    40.2
    83,720
    Broncos-Falcons
    '98
    XXXII
    NBC
    44.5
    90,000
    Broncos-Packers
    '97
    XXXI
    Fox
    43.3
    87,870
    Packers-Patriots
    '96
    XXX
    NBC
    46.0
    94,080
    Cowboys-Steelers
    '95
    XXIX
    ABC
    41.3
    83,420
    49ers-Chargers
    '94
    XXVIII
    NBC
    45.5
    90,000
    Cowboys-Bills
    '93
    XXVII
    NBC
    45.1
    90,990
    Cowboys-Bills
    '92
    XXVI
    CBS
    40.3
    79,590
    Redskins-Bills
    '91
    XXV
    ABC
    41.9
    79,510
    Giants-Bills
    '90
    XXIV
    CBS
    39.0
    73,852
    49ers-Broncos
    '89
    XXIII
    NBC
    43.5
    81,590
    49ers-Bengals
    '88
    XXII
    ABC
    41.9
    80,140
    Redskins-Broncos
    '87
    XXI
    CBS
    45.8
    87,190
    Giants-Broncos
    '86
    XX
    NBC
    48.3
    92,570
    Bears-Patriots
    '85
    XIX
    ABC
    46.4
    85,530
    49ers-Dolphins
    '84
    XVIII
    CBS
    46.4
    77,620
    Raiders-Redskins
    '83
    XVII
    NBC
    48.6
    81,770
    Redskins-Dolphins
    '82
    XVI
    CBS
    49.1
    85,240
    49ers-Bengals
    '81
    XV
    NBC
    44.4
    68,290
    Raiders-Eagles
    '80
    XIV
    CBS
    46.3
    76,240
    Steelers-Rams
    '79
    XIII
    NBC
    47.1
    74,740
    Steelers-Cowboys
    '78
    XII
    CBS
    47.2
    78,940
    Cowboys-Broncos
    '77
    XI
    NBC
    44.4
    62,050
    Raiders-Vikings
    '76
    X
    CBS
    42.3
    57,710
    Steelers-Cowboys
    '75
    IX
    NBC
    42.4
    56,050
    Steelers-Vikings
    '74
    VIII
    CBS
    41.6
    51,700
    Dolphins-Vikings
    '73
    VII
    NBC
    42.7
    53,320
    Dolphins-Redskins
    '72
    VI
    CBS
    44.2
    56,640
    Cowboys-Dolphins
    '71
    V
    NBC
    39.9
    46,040
    Colts-Cowboys
    '70
    IV
    CBS
    39.4
    44,270
    Chiefs-Vikings
    '69
    III
    NBC
    36.0
    41,660
    Jets-Colts
    '68
    II
    CBS
    36.8
    39,120
    Packers-Raiders
    '67
    I
    CBS*
    22.6
    26,750
    Packers-Chiefs
    '67
    I
    NBC*
    18.5
    24,430
    Packers-Chiefs
     

    NOTE: Super Bowl I was simulcast on CBS and NBC.

     

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