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SBD/February 3, 2011/People and Pop Culture
Roger Goodell's Communication Skills, Labor Battle Featured In SI Cover Story
Published February 3, 2011
LET'S MAKE A DEAL: King writes Goodell is a "proven deal-maker," but is also "quite good at drawing a line in the sand and letting nothing obliterate it." He "has a cold and confrontational side that serves him well in staring down miscreants and business adversaries alike." Unless a new CBA is reached in the coming weeks, the owners "will lock the players out of all team facilities on March 4, and the clock will start ticking on the 2011 season." NBC Sports Group Chair DICK EBERSOL said of the talks, "At his heart Roger can be a cold son of a bitch. I think the people on the other side of the negotiating table are going to hear that in the coming months. He's going to show mettle, and he's going to do what he thinks is best for the National Football League. It's what he's always done." King writes Goodell "will need all the boldness and problem-solving skills he's shown ... to resolve the myriad issues dividing the two sides." Panthers Owner JERRY RICHARDSON: "If Roger's in office for 25 years, this will be the toughest challenge he'll ever face. However it turns out, it's a resolution he'll have to live with for the rest of his career" (SI, 2/7 issue).