McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex H&M-Designed Wardrobe To Draw Attention Saints' Slap Ya Mama Red Zone Presence Dropped Ortho To Sponsor Biffle's RFR No. 16 Marketers Debate Earnings Potential Of Mo'Ne Davis
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SBD/February 3, 2011/Marketing and Sponsorship
Published February 3, 2011
SWIMMING AT HOME: Seattle-based video game consulting firm TechSavvy CEO Scott Steinberg said that U.S. swimmer Michael Phelps' forthcoming swimming simulation game, which is entitled "Michael Phelps: Push the Limit" and will retail for $49.99, has the "potential to cleverly blend celebrity with cutting-edge technology." Steinberg: "I wouldn't be surprised if they can pull off a reasonable facsimile of swimming." However, he added, "The question is whether people will flock to it en masse, since it's been a while since Phelps' victory [at the '08 Beijing Games]. But he remains a household name and an icon in sports and the best-recognized face of swimming." In Baltimore, Jill Rosen notes "plans for a sequel are already in the works" at game publisher 505 Games. The "hope is that if Phelps performs as well at the 2012 games as he did in Beijing, fans will be ready for more" (Baltimore SUN, 2/3).
STEAKING A CLAIM: The PGA Tour has struck a deal that makes Morton’s the tour’s official steakhouse. The new agreement is the first league-wide partnership for the premium restaurant brand. Morton’s, which has worked with individual athletes in many sports to create “celebrity server” events and charity auctions, will work with the tour to create events involving players, tournaments and their charities. Chicago-based Morton’s has 77 steakhouses worldwide (Michael Smith, SportsBusiness Journal).