Analyzing MLB's New CBA & Spending Limits CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity MLB, MLBPA Come To Terms On New CBA MLB Takes Home-Field Advantage Off ASG NHLPA Likely Turning Down Olympic Offer NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings MLB CBA Talks Reach Into Early-Morning Hours
SBD/February 3, 2011/Leagues and Governing Bodies
De Smith Talks About Relationship With Goodell, Asks For Transparency
Published February 3, 2011
TAKING ANOTHER SHOT: YAHOO SPORTS' Doug Farrar reported the NFLPA has "put together a follow-up ad," titled "Let It Air," to the "Let Us Play" spot that CBS refused to air this Saturday. NFLPA Assistant Exec Dir for External Affairs George Atallah said that he intended to "submit the new ad to CBS" yesterday, "effectively asking CBS to air an ad asking them to air an ad that they won't air." The NFLPA attempted to air the "Let Us Play" commercial during CBS College Sports' coverage of the union's college All-Star Game on Saturday. Atallah said, "We are the official sponsors of this game. ... The same people who put on the Texas vs. the Nation game came to us and said, ‘Hey -- we want the Texas vs. the Nation game to turn into the NFLPA College All-Star Game. So, our original contract was with the organizers and promoters of that game. Those organizers and promoters went to CBS College Sports and asked, ‘Do you want to air this game under certain conditions?', and they agreed. One of those conditions was that we would get two minutes of airtime during the game." Atallah added, "There were no content restrictions, barring anything offensive or explicit. ... CBS has said that they claimed to have denied the ad last October, but we didn't even submit the ad until January" (SPORTS.YAHOO.com, 2/2).