Chargers, Raiders Meet With L.A. Officials Daytona Int'l Speedway Holding Flag Exchange MLS Expected To Add "Core Player" Roster Spot Lions Set To Host LGBT Pride Night NASCAR Teams Look For Long-Term Value NHL Players Reach Deal With Tenn. Jock Tax NFL To Hire Forensics Expert NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans? WNBA Challenged To Draw Wider Audience
SBD/February 3, 2011/Leagues and Governing Bodies
De Smith Talks About Relationship With Goodell, Asks For Transparency
Published February 3, 2011
TAKING ANOTHER SHOT: YAHOO SPORTS' Doug Farrar reported the NFLPA has "put together a follow-up ad," titled "Let It Air," to the "Let Us Play" spot that CBS refused to air this Saturday. NFLPA Assistant Exec Dir for External Affairs George Atallah said that he intended to "submit the new ad to CBS" yesterday, "effectively asking CBS to air an ad asking them to air an ad that they won't air." The NFLPA attempted to air the "Let Us Play" commercial during CBS College Sports' coverage of the union's college All-Star Game on Saturday. Atallah said, "We are the official sponsors of this game. ... The same people who put on the Texas vs. the Nation game came to us and said, ‘Hey -- we want the Texas vs. the Nation game to turn into the NFLPA College All-Star Game. So, our original contract was with the organizers and promoters of that game. Those organizers and promoters went to CBS College Sports and asked, ‘Do you want to air this game under certain conditions?', and they agreed. One of those conditions was that we would get two minutes of airtime during the game." Atallah added, "There were no content restrictions, barring anything offensive or explicit. ... CBS has said that they claimed to have denied the ad last October, but we didn't even submit the ad until January" (SPORTS.YAHOO.com, 2/2).