MLB Replay, Collision Issues Near Solutions NFL Workplace Rules Could Change NHL Panthers Suffer Plexiglass Snafu Bettman Says NHL Fielding Expansion Inquiries NHL Seeks Balance Between Excitement, Player Safety Craig Morton Sues NFL Over Dangers Of Playing League Notes Bettman: NHL Salary Cap To Increase Silver: NBA Will Look At Eliminating Divisions IceArizona Generating Buzz For Coyotes
SBD/February 3, 2011/Leagues and Governing Bodies
NHL's Heritage Classic Promotion Falls Short Of Winter Classic Effort
Published February 3, 2011
SHINING STARS: Last week's NHL All-Star Weekend in Raleigh posted significant increases in viewership in the U.S. and Canada, an all-time record for video starts on NHL.com and the best retail performance for a U.S.-based All-Star Game in seven years. The league also saw a 12% increase in sponsorship revenue over the '09 All-Star Game in Montreal and a 42% increase over the '08 game in Atlanta. Overall retail sales were the third-best in history for a U.S.-based All-Star Game, as sales were up 20% over '08 and 27% over '07. More than 31,000 people attended the NHL Fan Fair event in Raleigh over the weekend (NHL).