Arbitrator To Rule In Ray Rice Appeal NHL Strikes Deal With GoPro Cameras Judge Orders Discovery In Hamburg-ATP Case Sportsnet Reveals New Hockey Central Studio Vinik Plans On Continuing Spending Near Cap Next For NFL In London: Back-To-Back Games Barclays Center Not Yet Fit For Islanders Games NFL Again Refutes Report On Knowldge Of Rice Tape Kraft Expands NHL Deal To Include U.S. Jeter's Retirement Leaves Void As Face Of MLB
Upcoming Conferences and Events
SBD/February 3, 2011/Leagues and Governing Bodies
NHL's Heritage Classic Promotion Falls Short Of Winter Classic Effort
Published February 3, 2011
SHINING STARS: Last week's NHL All-Star Weekend in Raleigh posted significant increases in viewership in the U.S. and Canada, an all-time record for video starts on NHL.com and the best retail performance for a U.S.-based All-Star Game in seven years. The league also saw a 12% increase in sponsorship revenue over the '09 All-Star Game in Montreal and a 42% increase over the '08 game in Atlanta. Overall retail sales were the third-best in history for a U.S.-based All-Star Game, as sales were up 20% over '08 and 27% over '07. More than 31,000 people attended the NHL Fan Fair event in Raleigh over the weekend (NHL).