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SBD/February 3, 2011/Leagues and Governing Bodies
NHL's Heritage Classic Promotion Falls Short Of Winter Classic Effort
Published February 3, 2011
SHINING STARS: Last week's NHL All-Star Weekend in Raleigh posted significant increases in viewership in the U.S. and Canada, an all-time record for video starts on NHL.com and the best retail performance for a U.S.-based All-Star Game in seven years. The league also saw a 12% increase in sponsorship revenue over the '09 All-Star Game in Montreal and a 42% increase over the '08 game in Atlanta. Overall retail sales were the third-best in history for a U.S.-based All-Star Game, as sales were up 20% over '08 and 27% over '07. More than 31,000 people attended the NHL Fan Fair event in Raleigh over the weekend (NHL).