Could Rice Hearing Be Costly For Goodell? Stars Out Of NASCAR's Next Chase Round Report: Foley Aims To Get NHL Team In LV MLB Wants Domestic Violence Policy In Place By '15 Islanders Introduce New Owners NBA Could Amend Domestic Violence Policy Silver Says Too Early To Worry About Next CBA Sources: Goodell Ordered To Testify In Rice Appeal Gulati Downplays Klinsmann-Garber Spat Kings Support NHL's Suspension Of Voynov
Upcoming Conferences and Events
SBD/February 3, 2011/Leagues and Governing Bodies
NHL's Heritage Classic Promotion Falls Short Of Winter Classic Effort
Published February 3, 2011
SHINING STARS: Last week's NHL All-Star Weekend in Raleigh posted significant increases in viewership in the U.S. and Canada, an all-time record for video starts on NHL.com and the best retail performance for a U.S.-based All-Star Game in seven years. The league also saw a 12% increase in sponsorship revenue over the '09 All-Star Game in Montreal and a 42% increase over the '08 game in Atlanta. Overall retail sales were the third-best in history for a U.S.-based All-Star Game, as sales were up 20% over '08 and 27% over '07. More than 31,000 people attended the NHL Fan Fair event in Raleigh over the weekend (NHL).