SBD/February 3, 2011/Franchises

Trail Blazers Use Benefits Program To Lure Back Season-Ticket Holders

Trail Blazers season-ticket holders invited to bowling night with players, other events
The Trail Blazers last week launched their annual season ticket renewal effort, and with an "injury-riddled lineup and an uncertain roster for next year," the team's Rip City United effort "may be crucial to continuing a string of strong financial results that dates to 2004," according to Allan Brettman of the Portland OREGONIAN. The Rip City United initiative is a "benefits program for season ticket holders launched at the start" of last season. As part of the program, Trail Blazers players last week "were on hand for the second night of bowling and games" at Big Al's bowling alley in Vancouver, Wash. Rip City United also "includes several other benefits, including discounts on ticket prices based on length of seat ownership." An e-mail sent to season-ticket holders last week "included a link to a personalized interactive video, in which popular players" F LaMarcus Aldridge and G Rudy Fernandez "figure prominently." March 15 is the "last deadline for season ticket holders to keep their seats, priority number and maintain all of their benefits," and a Trail Blazers spokesperson said that "in the early going, renewals are running slightly ahead of last year." But Blazers officials "know it is the product on the court, rather than the amenities off it, that puts butts in seats." There have been "empty seats lately around the Rose Garden, even though the Blazers have maintained a sellout streak now at 139 games." Trail Blazers Senior VP & COO Sarah Mensah said, "Under the circumstances, the business is going well. Of course, the business tends to fall on how the team goes." Mensah noted that ticket prices "would not increase next season," and "for some seats near the court, prices will decrease." Brettman notes keeping sponsors "satisfied is also important" to the Trail Blazers. The team last month "opened a lounge for the exclusive use of sponsors" on the "restricted second level of the Rose Garden" (Portland OREGONIAN, 2/3).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug