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SBD/February 3, 2011/Franchises
Glazers Transfer ManU Parent Company Shareholding To Delaware Company
Published February 3, 2011
FRIENDS OF THE DEVILS: In N.Y., Jere Longman examines the global popularity of ManU, which "counts 139 million core fans worldwide and as many as 339 million followers, has a jersey sponsorship with the insurance broker Aon that pays $34 million a year and a long-term deal with Nike worth $470 million in addition to profit sharing." The club "reaches its fans directly, and averages nearly 75,000 in attendance at Old Trafford, with another 300,000 annually taking tours of the stadium and visiting its team museum." With its own TV network that "reaches 192 million homes, 20 million unique monthly visitors to its Web site and 8.5 million followers on Facebook, Manchester United can control its message." A reporter seeking interviews "was told that nothing was possible without three to four weeks’ notice" (N.Y. TIMES, 2/3).