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SBD/February 28, 2011/Marketing and Sponsorship
Published February 28, 2011
NOT SO SPECIAL FX: The BIRMINGHAM POST's Gregg Evans reported EPL club Aston Villa is "searching for a new shirt sponsor after their record-breaking deal with FX Pro came to an end by mutual consent." The Russian-owned company, which also sponsors EPL club Fulham, "had an option in the contracts to withdraw from either deal at the end of the season." FX Pro was "trying to get Villa to drive down prices for two years although the club were not willing to re-negotiate, and now expect to have a new partner at full value" for next season. Aston Villa's status in the EPL is "still in the balance" as they sit just five points above the relegation zone (BIRMINGHAM POST, 2/26).
CLEAR CALL: The MLS Philadelphia Union on Friday announced that they have added Verizon Communications as a Founding Corporate Partner in a sponsorship deal that also makes Verizon the official provider of all non-wireless service for the club and PPL Park. Verizon also will support the team's Mobile Marketing Tour grassroots marketing effort and will serve as the official sponsor of the Spanish-language section of the team's official website (Philadelphia Union).