SBD/February 25, 2011/Research and Ratings

ESPN's BracketBusters Audience Down For Second Consecutive Year

ESPN's BracketBusters averaged 226,000 viewers across six telecasts this year on ESPN2, down 8.1% from last year and down 38.4% from '09. This year's BracketBusters included a Sunday afternoon telecast for the first time in years. The Cleveland State-Old Dominion matchup did not perform well up against strong sports competition. The game averaged only 114,000 viewers, marking the least-viewed BracketBusters game since at least '07. The Missouri State-Valparaiso matchup last Saturday in the 5:00pm ET slot earned the top BracketBusters audience this year with 378,000 viewers. It also topped all BracketBusters games last year. Below is a viewership trend for BracketBusters from recent years. Viewership figures for games aired on ESPNU are unavailable.

ESPN BRACKETBUSTERS VIEWERSHIP TREND
DAY
DATE
NET
TIME (ET)
'11 MATCHUP
VIEWERS (000)
Fri.
2/18
ESPN2
7:00pm
VCU-Wichita State
215
Sat.
2/19
ESPN2
5:00pm
Missouri State-Valparaiso
378
Sat.
2/19
ESPN2
7:03pm
George Mason-Northern Iowa
248
Sat.
2/19
ESPN2
9:19pm
Utah State-St. Mary's
207
Sat.
2/19
ESPN2
11:16pm
Montana-Long Beach State
189
Sun.
2/20
ESPN2
1:00pm
Cleveland State-Old Dominion
114
AVERAGE ===================================>>>>>>>
226
DAY
DATE
NET
TIME (ET)
'10 MATCHUP
VIEWERS (000)
Fri.
2/19
ESPN2
7:00pm
Old Dominion-Northern Iowa
258
Sat.
2/20
ESPN2
11:00am
Siena-Butler
301
Sat.
2/20
ESPN2
1:03pm
Louisiana Tech-Northeastern
164
Sat.
2/20
ESPN2
3:03pm
Nevada-Missouri State
209
Sat.
2/20
ESPN2
8:02pm
College of Charleston-George Mason
312
Sat.
2/20
ESPN2
12:00am
Wichita State-Utah State
228
AVERAGE ===================================>>>>>>>
246
DAY
DATE
NET
TIME (ET)
'09 MATCHUP
VIEWERS (000)
Fri.
2/20
ESPN2
7:00pm
Illinois State-Niagara
275
Sat.
2/21
ESPN2
11:00am
Northeastern-Wright State
190
Sat.
2/21
ESPN
12:00pm
Butler-Davidson
1,130
Sat.
2/21
ESPN2
1:03pm
Buffalo-Vermont
178
Sat.
2/21
ESPN2
3:27pm
Northern Iowa-Siena
147
Sat.
2/21
ESPN2
5:11pm
Utah State-St. Mary's
242
AVERAGE ===================================>>>>>>>
367
DAY
DATE
NET
TIME (ET)
'08 MATCHUP
VIEWERS (000)
Fri.
2/22
ESPN2
7:00pm
Davidson-Winthrop
284
Sat.
2/23
ESPN2
11:00pm
VCU-Akron
148
Sat.
2/23
ESPN2
1:00pm
George Mason-Ohio
189
Sat.
2/23
ESPN2
3:05pm
Creighton-Oral Roberts
233
Sat.
2/23
ESPN2
5:11pm
Drake-Butler
648
Sat.
2/23
ESPN2
12:00am
Kent State-St. Mary's
192
AVERAGE ==================================>>>>>>>
277

 

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