SBD/February 25, 2011/Research and Ratings

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  • ESPN's BracketBusters Audience Down For Second Consecutive Year

    ESPN's BracketBusters averaged 226,000 viewers across six telecasts this year on ESPN2, down 8.1% from last year and down 38.4% from '09. This year's BracketBusters included a Sunday afternoon telecast for the first time in years. The Cleveland State-Old Dominion matchup did not perform well up against strong sports competition. The game averaged only 114,000 viewers, marking the least-viewed BracketBusters game since at least '07. The Missouri State-Valparaiso matchup last Saturday in the 5:00pm ET slot earned the top BracketBusters audience this year with 378,000 viewers. It also topped all BracketBusters games last year. Below is a viewership trend for BracketBusters from recent years. Viewership figures for games aired on ESPNU are unavailable.

    ESPN BRACKETBUSTERS VIEWERSHIP TREND
    DAY
    DATE
    NET
    TIME (ET)
    '11 MATCHUP
    VIEWERS (000)
    Fri.
    2/18
    ESPN2
    7:00pm
    VCU-Wichita State
    215
    Sat.
    2/19
    ESPN2
    5:00pm
    Missouri State-Valparaiso
    378
    Sat.
    2/19
    ESPN2
    7:03pm
    George Mason-Northern Iowa
    248
    Sat.
    2/19
    ESPN2
    9:19pm
    Utah State-St. Mary's
    207
    Sat.
    2/19
    ESPN2
    11:16pm
    Montana-Long Beach State
    189
    Sun.
    2/20
    ESPN2
    1:00pm
    Cleveland State-Old Dominion
    114
    AVERAGE ===================================>>>>>>>
    226
    DAY
    DATE
    NET
    TIME (ET)
    '10 MATCHUP
    VIEWERS (000)
    Fri.
    2/19
    ESPN2
    7:00pm
    Old Dominion-Northern Iowa
    258
    Sat.
    2/20
    ESPN2
    11:00am
    Siena-Butler
    301
    Sat.
    2/20
    ESPN2
    1:03pm
    Louisiana Tech-Northeastern
    164
    Sat.
    2/20
    ESPN2
    3:03pm
    Nevada-Missouri State
    209
    Sat.
    2/20
    ESPN2
    8:02pm
    College of Charleston-George Mason
    312
    Sat.
    2/20
    ESPN2
    12:00am
    Wichita State-Utah State
    228
    AVERAGE ===================================>>>>>>>
    246
    DAY
    DATE
    NET
    TIME (ET)
    '09 MATCHUP
    VIEWERS (000)
    Fri.
    2/20
    ESPN2
    7:00pm
    Illinois State-Niagara
    275
    Sat.
    2/21
    ESPN2
    11:00am
    Northeastern-Wright State
    190
    Sat.
    2/21
    ESPN
    12:00pm
    Butler-Davidson
    1,130
    Sat.
    2/21
    ESPN2
    1:03pm
    Buffalo-Vermont
    178
    Sat.
    2/21
    ESPN2
    3:27pm
    Northern Iowa-Siena
    147
    Sat.
    2/21
    ESPN2
    5:11pm
    Utah State-St. Mary's
    242
    AVERAGE ===================================>>>>>>>
    367
    DAY
    DATE
    NET
    TIME (ET)
    '08 MATCHUP
    VIEWERS (000)
    Fri.
    2/22
    ESPN2
    7:00pm
    Davidson-Winthrop
    284
    Sat.
    2/23
    ESPN2
    11:00pm
    VCU-Akron
    148
    Sat.
    2/23
    ESPN2
    1:00pm
    George Mason-Ohio
    189
    Sat.
    2/23
    ESPN2
    3:05pm
    Creighton-Oral Roberts
    233
    Sat.
    2/23
    ESPN2
    5:11pm
    Drake-Butler
    648
    Sat.
    2/23
    ESPN2
    12:00am
    Kent State-St. Mary's
    192
    AVERAGE ==================================>>>>>>>
    277

     

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