SBD/February 25, 2011/Media

Coming At You: Versus Planning To Air March 3 UFC Telecast In 3D

Versus plans to produce its March 3 UFC event in 3D, making it the first time a UFC match will be presented in that format. The telecast, which will be sponsored by Comcast Xfinity, will be shot from the KFC Yum! Center in Louisville at 9:00pm ET. The 3D telecast will have a completely different production crew and equipment from Versus' regular HD production. Todd Harris and Kenny Florian will be the announcers on the 3D broadcast. Versus also plans to run several commercials on its HD telecast in a split-screen format alongside footage from the locker rooms and the fighters' entrance to the Octagon. It was made available to all distributors, and so far Comcast, Cox, Verizon, Massillon Cable, Blue Ridge and Armstrong have signed up to take the 3D telecast. Meanwhile, ESPN Thursday announced that ESPN 3D will expand its scheduled programming to include the NBA Finals, marking the first time the event will be presented in 3D.
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