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Marketing and Sponsorship

Life's A Beach: Myrtle Beach CVB To Title Spring NHRA Event At Charlotte

Charlotte Motor Speedway Thursday announced a sponsorship with the Myrtle Beach Area Convention & Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor of the second annual race at Charlotte's zMax Dragway. The deal is a one-year agreement with an option to renew. The Myrtle Beach Area Convention & Visitors Bureau signed on to sponsor the event because it saw synergies between the speedway's audience and the tourists it is trying to attract. Myrtle Beach Area Convention & Visitors Bureau Exec VP/Marketing Scott Schult: "We did a lot of homework on this one. The Charlotte Motor Speedway team gets marketing." Schult said he hopes that affiliating with the NHRA race and becoming the speedway's official vacation destination helps drive traffic to VisitMyrtleBeach.com. Charlotte Motor Speedway currently gets 1.7 million visitors a year.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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