SBD/February 25, 2011/Marketing and Sponsorship
Life's A Beach: Myrtle Beach CVB To Title Spring NHRA Event At Charlotte
Published February 25, 2011
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Myrtle Beach tourism bureau to title NHRA race in Charlotte
Charlotte Motor Speedway Thursday announced a sponsorship with the Myrtle Beach Area Convention & Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor of the second annual race at Charlotte's zMax Dragway. The deal is a one-year agreement with an option to renew. The Myrtle Beach Area Convention & Visitors Bureau signed on to sponsor the event because it saw synergies between the speedway's audience and the tourists it is trying to attract. Myrtle Beach Area Convention & Visitors Bureau Exec VP/Marketing Scott Schult: "We did a lot of homework on this one. The Charlotte Motor Speedway team gets marketing." Schult said he hopes that affiliating with the NHRA race and becoming the speedway's official vacation destination helps drive traffic to VisitMyrtleBeach.com. Charlotte Motor Speedway currently gets 1.7 million visitors a year.