MLB Cardinals, FS Midwest Reach New Deal Bridgestone, NHL Renew Sponsor Deal Colorado AD Rick George Bullish On Pac-12 Net Sources: Josh Elliott Could Return To ABC CBS, ESPN Reach Sub-License Deal For MVC NESN Providing News Inserts During Sox Games The Players' Tribune Continuing To Gain Momentum Iger Talks ESPN Going Straight To Consumer Bills' Brandon Replaces Black As Sabres President PGA Tour Debuting OTT Service This Week
SBD/February 24, 2011/Media
NHL Looking To Integrate Rights Packages In Both U.S. And Europe
Published February 24, 2011
RECORD NUMBERS: NBC drew 1.9 million viewers for Penguins-Blackhawks on Sunday, marking the most-watched non-Winter Classic NHL regular-season game since January '06. Meanwhile, Versus averaged 608,000 viewers for Sunday's Canadiens-Flames Heritage Classic, making it the fifth most-watched NHL regular-season game in the network's history. The Heritage Classic also ranked as the most-watched regular-season game between two Canadian teams on cable since NHL viewership became available in the '93-94 season. Versus also averaged 681,000 viewers for the Penguins-Capitals telecast on Monday, marking the net's third most-viewed NHL regular-season game ever (THE DAILY).