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SBD/February 24, 2011/Media
NHL Looking To Integrate Rights Packages In Both U.S. And Europe
Published February 24, 2011
RECORD NUMBERS: NBC drew 1.9 million viewers for Penguins-Blackhawks on Sunday, marking the most-watched non-Winter Classic NHL regular-season game since January '06. Meanwhile, Versus averaged 608,000 viewers for Sunday's Canadiens-Flames Heritage Classic, making it the fifth most-watched NHL regular-season game in the network's history. The Heritage Classic also ranked as the most-watched regular-season game between two Canadian teams on cable since NHL viewership became available in the '93-94 season. Versus also averaged 681,000 viewers for the Penguins-Capitals telecast on Monday, marking the net's third most-viewed NHL regular-season game ever (THE DAILY).