ESPN Won't Continue Airing French Open Red Sox' Lucchino Stepping Down NBCU Marking Year-Out Date From Rio Astros Raising Season-Ticket Prices For '16 CBS Revives SportsLine With Pay Site UFC Fight Pass Could Tailor Content To Viewers NBC, ESPN, Fox Expected To Bid On EPL Mortensen Cancels Appearance On WEEI Blue Jays' Anthopoulos Praised For Bold Moves New TV Deal Boosts Cardinals Value Over $1.6B
SBD/February 24, 2011/Media
Diamond Days: MLBAM Releases Spring Training Version Of At Bat App
Published February 24, 2011
MLBAM late last night released the Spring Training versions of its '11 MLB.com At Bat mobile applications for the iPhone, iPad, Blackberry and Android platforms. Each app, priced at $14.99, will be further updated just prior to Opening Day, and carry through the '11 season. But within a matter of hours last night and this morning, the iPhone version quickly lept to No. 44 on iTunes among all paid applications, and No. 38 for the iPad version. Both the iPad and iPhone version are already the top-grossing sports applications on iTunes as well, largely through word of mouth and social media buzz. New features for the MLB.com At Bat app include favorite team customization options for the iPhone and Android versions and a free MLB.TV live game preview on the Apple platforms.