Digital Content Company Perform Buying Goal.com Soccer Website

Digital sports content company Perform is "buying up the Goal.com soccer site, as it looks to add a direct-to-consumer division to its business," according to Robert Andrews of PAIDCONTENT.org. Perform is acquiring Goal.com from the site's investors, including Bessemer Venture Partners, for an undisclosed sum. Perform will add the soccer site to its "GSM data streams, Omnisport video news bulletins, ePlayer sports video highlights and Livesport.tv live streaming service -- the company’s main products, which it sells on to news portals’ sites to give them video content." Goal.com co-Founder Michael Simpson will become Perform Senior VP/Product & Content, VP/Global Sales Jonathan Gamble will become Senior VP/Sales and Goal.com Chief Technology Officer Scott Rothrock will remain in his role. Goal.com "claimed 19.4 million" unique visitors in January (PAIDCONTENT.org, 2/23).