SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/February 24, 2011/Marketing and Sponsorship
Published February 24, 2011
THE BEST A MAN CAN GET: In N.Y., Ken Belson noted Yankees SS Derek Jeter’s image appears on a billboard in the SoHo neighborhood of Manhattan and he has a “virtual stubble one day, has his face lathered with Gillette shave cream the next day and appears clean shaven a third day.” The three-day cycle “will be repeated until March 6” (NYTIMES.com, 2/23).
EARLY BIRD GETS THE WORM: CAMPAIGN magazine’s Ed Owen reports EA is “expected to be among the first advertisers to run product placement on British TV when it becomes possible” Monday. EA is "believed to have brokered a deal to pay for a significant presence” during EPL matches on Sky Sports. EA is the official technology provider for the EPL but “fell foul of Ofcom regulations earlier this month for displaying its logo on Sky ‘in the absence of any editorial justification’” (CAMPAIGN.co.uk, 2/24).
FOOD FOR THOUGHT: AdvancePierre Foods signed on as a primary sponsor for Elliott Sadler’s No. 2 Chevrolet in the NASCAR Nationwide Series. AdvancePierre’s Fast Fixin’ and Fast Fixin’ On the Go Sandwiches brands will serve as associate sponsors on the No. 2 Chevrolet for the entire ’11 season (AdvancePierre).