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Marketing and Sponsorship

Marketplace Roundup

Clippers F Blake Griffin during the NBA All-Star Saturday Sprite Slam Dunk Contest jumped over a Kia in his final dunk, and CNBC.com’s Darren Rovell noted it is “not known how many cars Griffin’s jump actually helped sell.” However, Edmunds.com, an online resource for automotive information, reported car buyers said that “they were 20 percent more likely to consider a Kia brand car on Sunday, the day after the dunk, compared to an average Sunday.” Car buyers were also “twice as likely (104 percent) to consider buying an Optima, the specific model that Griffin dunked over” (CNBC.com, 2/23).

THE BEST A MAN CAN GET: In N.Y., Ken Belson noted Yankees SS Derek Jeter’s image appears on a billboard in the SoHo neighborhood of Manhattan and he has a “virtual stubble one day, has his face lathered with Gillette shave cream the next day and appears clean shaven a third day.” The three-day cycle “will be repeated until March 6” (NYTIMES.com, 2/23).

EARLY BIRD GETS THE WORM: CAMPAIGN magazine’s Ed Owen reports EA is “expected to be among the first advertisers to run product placement on British TV when it becomes possible” Monday. EA is "believed to have brokered a deal to pay for a significant presence” during EPL matches on Sky Sports. EA is the official technology provider for the EPL but “fell foul of Ofcom regulations earlier this month for displaying its logo on Sky ‘in the absence of any editorial justification’” (CAMPAIGN.co.uk, 2/24).

FOOD FOR THOUGHT: AdvancePierre Foods signed on as a primary sponsor for Elliott Sadler’s No. 2 Chevrolet in the NASCAR Nationwide Series. AdvancePierre’s Fast Fixin’ and Fast Fixin’ On the Go Sandwiches brands will serve as associate sponsors on the No. 2 Chevrolet for the entire ’11 season (AdvancePierre).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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