SBD/February 24, 2011/Marketing and Sponsorship
Giants, Red Sox Part Of MLBPA Players Choice Merchandise Collection For First Time
Published February 24, 2011
The Giants and Red Sox will participate in the MLBPA Players Choice Signature Series merchandise collection for the first time this year. Now in its third year, the collaborative effort between the union and apparel licensee VF/Majestic involves players designing jerseys and T-shirts to their own specifications. Players from the Yankees and Phillies, both participating clubs in last year's collection, return for '11. Players from the Mets and Twins, meanwhile, are not involved this year after participating last year, and in the case of the Mets, launching the program in '09. Initial design work for the '11 collection is occurring now during Spring Training, with final revisions and retail availability slated for later this spring. The players involved this year include Phillies P Cliff Lee and C Carlos Ruiz; Yankees 3B Alex Rodriguez, 2B Robinson Cano, P Mariano Rivera and DH Jorge Posada; Giants Ps Tim Lincecum and Matt Cain, LF Cody Ross and 3B Pablo Sandoval; and Red Sox 3B Kevin Youkilis, 1B Adrian Gonzalez and CF Carl Crawford.
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