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Marketing and Sponsorship

Giants, Red Sox Part Of MLBPA Players Choice Merchandise Collection For First Time

The Giants and Red Sox will participate in the MLBPA Players Choice Signature Series merchandise collection for the first time this year. Now in its third year, the collaborative effort between the union and apparel licensee VF/Majestic involves players designing jerseys and T-shirts to their own specifications. Players from the Yankees and Phillies, both participating clubs in last year's collection, return for '11. Players from the Mets and Twins, meanwhile, are not involved this year after participating last year, and in the case of the Mets, launching the program in '09. Initial design work for the '11 collection is occurring now during Spring Training, with final revisions and retail availability slated for later this spring. The players involved this year include Phillies P Cliff Lee and C Carlos Ruiz; Yankees 3B Alex Rodriguez, 2B Robinson Cano, P Mariano Rivera and DH Jorge Posada; Giants Ps Tim Lincecum and Matt Cain, LF Cody Ross and 3B Pablo Sandoval; and Red Sox 3B Kevin Youkilis, 1B Adrian Gonzalez and CF Carl Crawford.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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