SBD/February 24, 2011/Marketing and Sponsorship

Ovechkin Shoots Pucks Off DC Roof For Capital One Commercial

A production crew working on Capital One commercials in the DC area yesterday filmed a spot with Capitals LW Alex Ovechkin "shooting pucks from the bank's roof," according to ARLNOW.com. The crew was "filming a Capital One Bank commercial" in Arlington, Va., yesterday morning, and then was seen "heading into DC to film at another Capital One bank location" for the Ovechkin ad (ARLNOW.com, 2/23). In DC, Dan Steinberg cited a source as saying that Verizon Center was "at one time an option for this roof-puck-shooting phenomenon." But Ovechkin, among others, was pictured "atop a government building above the Judiciary Square Metro station" in DC. The Capitals were "unable to provide any information" on the filming (WASHINGTONPOST.com, 2/23).
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