NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/February 24, 2011/Marketing and Sponsorship
Demand High, Supply Low For Carmelo Anthony's Knicks Jersey
Published February 24, 2011
MY NAME IS EARL: While Anthony wore his new No. 7 during his Knicks debut last night, he said that he "spoke with Earl Monroe to ask if he could wear the Pearl's retired No. 15." Sources indicated that Anthony, who wore No. 15 for the Nuggets and during his one season at Syracuse Univ., "chose No. 7 because the Jordan Brand players almost always choose prime numbers for their jerseys" (N.Y. POST, 2/24).