Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/February 24, 2011/Marketing and Sponsorship
Demand High, Supply Low For Carmelo Anthony's Knicks Jersey
Published February 24, 2011
MY NAME IS EARL: While Anthony wore his new No. 7 during his Knicks debut last night, he said that he "spoke with Earl Monroe to ask if he could wear the Pearl's retired No. 15." Sources indicated that Anthony, who wore No. 15 for the Nuggets and during his one season at Syracuse Univ., "chose No. 7 because the Jordan Brand players almost always choose prime numbers for their jerseys" (N.Y. POST, 2/24).