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Young Stars Like Durant, Love Helping NBA Ratings Increase This Season
Published February 23, 2011
IN TALKS WITH YOUTUBE: BLOOMBERG NEWS' Jun Yang reports Google's YouTube "is in talks" with the NBA and NHL "to show live games, building on the popularity of cricket's Indian Premier League last year." Google Dir of Content Partnerships for Asia Pacific Gautam Anand said that YouTube "aims to show more live sports in the second half of the year." YouTube Partnership's Brian Suh said that Google "is in talks with 'most pro sports leagues' including NBA and NHL, as well as soccer leagues in Europe." Yang writes adding live sports broadcasts "may help YouTube expand revenue by keeping viewers on its site longer to woo more advertisers." NBA Senior VP/Marketing Communications Mike Bass: "We're pleased that YouTube recognizes the value of live sports" (BLOOMBERG NEWS, 2/23). NHL COO John Collins said "classic games and highlights" could be part of a YouTube deal, as the league wants to "get our product out to fans as easily as we can so we stress the latest technology." But he added the league's current "subscription" model for out-of-market games is "probably where we'll put our focus" (Bloomberg TV, 2/23).