Sporting KC Names VML Official Marketing Partner NBA To Debut Jerseys With First Names For Xmas Arkansas Files Trademark For Hog Call Chant Patriots Sue Bacardi After Rum Maker Nixed Deal Cycling Teams May Become Fixed Franchises Marketplace Roundup Westbrook Launches Fashion Line With Barneys Adidas' Mark King Optimistic For Future Steiner Sports Ramps Up Jeter Marketing FIFA Bans F1 Driver's World Cup Tribute Helmet
Upcoming Conferences and Events
SBD/February 23, 2011/Marketing and Sponsorship
Kanaan Out Of De Ferran Dragon Racing After Not Signing Enough Sponsorship
Published February 23, 2011
SIGN ON THE DOTTED LINE: SPEEDTV.com’s Marshall Pruett reported Andretti Autosport has signed DHL to serve as the “co-primary sponsor of Ryan Hunter-Reay's No. 37 Izod IndyCar Series entry." Hunter-Reay said, “They will be a great partner for our team, and it’s a multi-year deal.” Hunter-Reay “has assumed the senior role” among the Andretti Autosport drivers after the departure of Kanaan. With DHL “helping to solve a significant portion of the 30-year-old driver’s funding" for the next few seasons, his "future with the team is more secure than ever.” The “livery for Hunter-Reay’s car will be revealed early next month” with the No. 37 to “initially feature DHL’s familiar colors of yellow, red and white.” Hunter-Reay said, “DHL has some pretty exciting ideas for their brand and promoting it through IndyCar and Andretti Autosport. I’m really looking forward to it.” Pruett noted DHL will also “serve as an associate sponsor on the entry for Mike Conway, Andretti’s most recent signing” (SPEEDTV.com, 2/22).
ENGINE CHECK: Sarah Fisher Racing has named Indianapolis-based Allison Transmission “as an associate sponsor of Ed Carpenter’s car in the Indy 500” (INDIANAPOLIS STAR, 2/23).