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SBD/February 23, 2011/Events and Attractions
IndyCar Offers $5M Challenge To Non-Series Drivers For Vegas Finale
Published February 23, 2011
WILL INDYCAR STAY IN VEGAS? ESPN.com's Ed Oreovicz noted IndyCar "has had its share of brief affairs" in Las Vegas, and the "question is whether open-wheel racing's latest spin of the Vegas roulette wheel will result in a lasting, mutually profitable relationship." USAC, CART, IRL and Champ Car "all staged races in Vegas over the years." Oreovicz wrote, "Why could returning to Las Vegas be a smart thing for IndyCar? Obviously, it's one of the most prestigious markets in America, and NASCAR and LVMS have proved that racing events can be successful there. Another positive is the fact that Las Vegas will host the Izod IndyCar Series championship finale, which has gone right down to the wire the past five years." It is "reasonable to expect" SMI Chair & CEO Bruton Smith "will put a massive promotional effort into the event." And with a "much greater level of promotion than in the past, it's not a stretch to conclude that Indy cars will enjoy a far larger audience than they have ever seen before in Las Vegas" (ESPN.com, 2/22).