Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/February 22, 2011/Marketing and Sponsorship
Published February 22, 2011
YOUR NAME HERE: U.S. Marine Corps Staff Sergeant Matthew Hansen is the winner of the annual Crown Royal "Your Name Here" 400 program. The April 30 NASCAR Sprint Cup Series race at Richmond Int'l Raceway will not only recognize Hansen, but also his twin brother and fellow marine Daniel, who was killed in action in '09. The race will be titled the Crown Royal presents the Matthew and Daniel Hansen 400 (NASCAR).
FADING FROM GLORY: In N.Y., John Branch notes bowler Kelly Kulick last year "became the first woman to win" a PBA Tour men's event at the Tournament of Champions, but the "echo from her victory has faded." There was the "initial blare of headlines and a few television appearances." But there were "no endorsement offers" and "no big payday." There also were "no calls to appear with Oprah or Ellen or Rachael Ray, which she really wanted," and there was "no lasting mainstream recognition." Kulick: "If I had done what I'd done in golf, if I had beaten Vijay Singh on the last hole of the U.S. Open or something, I guarantee it would have been different" (N.Y. TIMES, 2/22).
NEW PITCH: CRAIN'S N.Y. BUSINESS reported former MLBer John Franco "just landed a new pitching assignment -- for the Municipal Credit Union." The MCU, which last year "bought the naming rights to the Mets minor league stadium on Coney Island," will use Franco "in TV and newspaper ads starting this week" (CRAINSNEWYORK.com, 2/20).