SBD/February 22, 2011/Marketing and Sponsorship

Getting Hairy: Twins C Joe Mauer Signs Deal To Endorse P&G's Head & Shoulders

Mauer and Steelers S Troy Polamalu will appear in a Head & Shoulders ad together
Procter & Gamble announced today that Twins C Joe Mauer will become an endorser for the company's Head & Shoulders shampoo. Mauer will be featured in advertisements, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays and consumer engagement set to launch in July (P&G). Mauer said that he and Steelers S Troy Polamalu, a fellow Head & Shoulders endorser, “will appear in an ad together.” USA TODAY's Michael McCarthy notes Mauer is “known for his thick mane and sideburns,” with a “fan Facebook page dedicated to his sideburns.” Mauer and Polamalu are “not the only jocks to score endorsement bucks in the traditionally female hair-care category,” as Packers LB Clay Matthews recently signed a deal to endorse Unilever's Suave brand (USA TODAY, 2/22).
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