SBD/February 22, 2011/Franchises

Rams Raising Ticket Prices For First Time In Four Years

Most ticket prices will increase $4-7 a game for Rams PSL holders
The Rams "have decided to raise ticket prices for the 2011 season on most seats in the Edward Jones Dome," according to Jim Thomas of the ST. LOUIS POST-DISPATCH. Rams Exec VP/Football Operations & COO Kevin Demoff said that "most ticket prices will increase from $4 to $7 a game for PSL holders (which doesn't include club seats or luxury suites)." He added that the "price of the cheapest tickets, in the upper-reaches of the dome, is not going up." Demoff: "The cheapest tickets will remain at $25." Informational packets "were just sent out to PSL holders over the weekend, so Demoff didn't want to provide any more specific details on the ticket prices." He said, "This is the first time in four years that we've raised prices. So we're trying to claw our way back slowly but surely to make sure that we can have the revenue base to remain competitive." Thomas notes prices in '10 "actually were reduced for about two-thirds of the seats in the dome -- the first time the team cut ticket prices since the move to St. Louis in '95." Demoff said that raising prices for the first time since '07 "was a tough decision." But he added, "We're still in the lowest quarter of the league in ticket prices. So we know that our product is still among the least expensive products in the NFL." Demoff noted that the Rams have "worked hard to improve the game day atmosphere at the dome" (ST. LOUIS POST-DISPATCH, 2/19).
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