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SBD/February 22, 2011/Franchises
Kings Fans Rallying To Sell Out Arco Arena, Keep Team In Sacramento
Published February 22, 2011
SIGNS OF AFFECTION: Eight Sacramento-area billboards were “made over during the overnight hours to be part of a new campaign to save” the Kings. Glass Agency President Amber Williams said that the campaign is “designed to show community support for keeping the Kings in Sacramento.” She “declined to say how much the campaign will cost but said it is being paid for entirely through private donations.” Williams said that the effort “will utilize four traditional billboards, four electronic billboards and online social media” (KCRA.com, 2/21).