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SBD/February 21, 2011/Media
TNT Earns 6.2 Overnight For NBA All-Star Game, Up 35% From Last Season
Published February 21, 2011
HOOP SCOOP: In St. Petersburg, Tom Jones writes of NBA All-Star Saturday Night, "Give TNT high marks for an entertaining broadcast of what had become a rather stale made-for-television event" (ST. PETERSBURG TIMES, 2/21). In L.A., Tom Hoffarth writes TNT reporter Craig Sager's interview with Justin Bieber during the second quarter of last night's All-Star Game "sadly" was the "highlight of the telecast" up until that point. Sager is "in his element" in an event like the All-Star Game. Hoffarth writes, "So vapid, and yet so compelling, Sager's conversation went on so long TNT had to go to a split screen to show the game action that'd otherwise be missed." Until Lakers G Kobe Bryant, who earned the All-Star Game MVP award, "gave L.A. viewers something of a rooting interest, TNT's investment in a kajillion minutes of coverage over the weekend ... seemed even more wasteful than usual" (L.A. DAILY NEWS, 2/21).