Jeff Gordon Ready For Fox Duties NBA Sponsors Roll Out All-Star Weekend Ads Raptors Unveil New Practice Facility Sounders Announce New TV, Radio Broadcasters NBPA Hosting House During ASG Weekend The Vertical Differs From Other Branded Sites Former Lakers Too Lenient On Byron Scott? Media Notes Fox Sports, Villanova Ink Multimedia Rights Deal FS1 Debuting New "Fox Sports Live" Feb. 22
SBD/February 21, 2011/Media
TNT Earns 6.2 Overnight For NBA All-Star Game, Up 35% From Last Season
Published February 21, 2011
HOOP SCOOP: In St. Petersburg, Tom Jones writes of NBA All-Star Saturday Night, "Give TNT high marks for an entertaining broadcast of what had become a rather stale made-for-television event" (ST. PETERSBURG TIMES, 2/21). In L.A., Tom Hoffarth writes TNT reporter Craig Sager's interview with Justin Bieber during the second quarter of last night's All-Star Game "sadly" was the "highlight of the telecast" up until that point. Sager is "in his element" in an event like the All-Star Game. Hoffarth writes, "So vapid, and yet so compelling, Sager's conversation went on so long TNT had to go to a split screen to show the game action that'd otherwise be missed." Until Lakers G Kobe Bryant, who earned the All-Star Game MVP award, "gave L.A. viewers something of a rooting interest, TNT's investment in a kajillion minutes of coverage over the weekend ... seemed even more wasteful than usual" (L.A. DAILY NEWS, 2/21).