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The GLOBE & MAIL's Bruce Dowbiggin reports "HNIC" studio analyst Don Cherry "will stay at CBC till at least the 2012 NHL playoffs." By extending Cherry's contract, the CBC "has pushed its chips firmly behind the cult of Cherry's personality." But a source said that while Cherry "has done very well by CBC, the reverse ain't necessarily so." The source: "He's grown his own brand, not ours, and when he leaves he'll be fine, but there will be nothing left behind for us" (GLOBE & MAIL, 2/21).

STAYING WITH A FRIEND: MLS and Fox Soccer Friday announced that they have reached a one-year extension for the network’s national broadcast rights agreement that sources say is worth $6.25M. That is much less than the $20M deal MLS was seeking but more than double the $3M per year that Fox Soccer was paying. Terms of the deal have Fox Soccer broadcasting up to 31 regular-season games, plus three MLS Cup playoff matches, including a conference final. The package includes 15 games on Saturday nights and 14 on Friday nights; 20 of the 31 broadcast windows are exclusive to Fox Soccer, as are all three playoff games. The net has been a national broadcast partner of MLS since '03 (John Ourand, THE DAILY).

SWING AWAY
: In N.Y., Bob Raissman cited sources as saying that the Yankees "will not do a deal" with current radio partner WCBS-AM before its exclusive negotiating window expires in April. A source said of the Yankees, "They want to test the market. It's as simple as that." Raissman noted WCBS currently pays the Yankees $13M per season. The Red Sox receive $18M for their radio rights, and that "appears to be what the Yankees are looking for" (N.Y. DAILY NEWS, 2/20).

MIXED REAX ON HOCKEY DAY: In St. Petersburg, Tom Jones writes NBC "did a solid job" with the feature stories it aired as part of the net's "Hockey Day in America" coverage yesterday, although it was a "predictable paint-by-numbers series of stories to ensure diversity." However, Jones did wonder why with NBC "trying to beef up Versus' hockey coverage" the net had its top broadcasting team of Mike Emrick, Ed Olczyk and Pierre McGuire "call the Penguins-Blackhawks game instead of Versus' coverage of the outdoor game between the Canadiens and Flames" (ST. PETERSBURG TIMES, 2/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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