Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/February 21, 2011/Marketing and Sponsorship
Published February 21, 2011
GREENS FEE: Golfers Cristie Kerr and Ricky Barnes have signed endorsement deals to represent Duff & Phelps, an independent advisory and investment banking firm. Kerr and Barnes will wear the Duff & Phelps marks during competition and the golfers will be featured in client events. The deals were negotiated by New Jersey-based Blake Sports Group, which represents the golfers (Michael Smith, SportsBusiness Journal).
SCORE ONE FOR THE STEELERS: In Pittsburgh, Rich Lord reported the Steelers Friday won a "contempt of court order against clothes maker Nicholas Wohlfarth and his firm Turtle Creek Sportswear." U.S. District Judge Terrence McVerry ruled that Wohlfarth "violated a 2005 consent order enjoining him from marketing knock-off shirts, hoodies and hats by selling a slew of products with symbols that suggested Steelers trademarks." Wohlfarth must give up "a season's worth of profits from his sale of various black-and-gold goods" (POST-GAZETTE.com, 2/18).
NATIONAL SPOTLIGHT: In Nashville, Mike Organ writes the “push to save” the Nashville Fairgrounds “went national Sunday during the Daytona 500,” as Brian Keselowski’s No. 92 Dodge featured a black stripe with SaveMyFairgrounds.com in white lettering. Fox’ Darrell Waltrip, a Tennessee native, “mentioned the local sponsorship during the race as did Kyle Petty during a pre-race show on Speed Channel.” Save My Fairgrounds is a group “trying to keep the quarter-mile track” in Nashville from being part of Mayor Karl Dean’s redevelopment plan (Nashville TENNESSEAN, 2/21).