Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco Goldfarb Discusses Investments With Carmelo MillerCoors Brings Back '80s Madden Ad NBA, NextVR To Produce Weekly Games In VR Tannehill Echoes Belichick On Microsoft Tablet Silver Wants '19 All-Star Game In Charlotte Belichick Says He Is Done With Microsoft Tablets Peak Automotive Sponsoring NASCAR Mexico Series OSU, Michigan Seeing Merch Sales Rise
SBD/February 21, 2011/Marketing and Sponsorship
Be True To Your School: Rose's Yellow ASG Shoes An Homage To His High School
Published February 21, 2011
PEAK PERFORMERS: Wizards C JaVale McGee, who finished second in the Sprite Slam Dunk contest Saturday behind Clippers F Blake Griffin, changed his shoes "for each of his slam dunks." McGee wears Peak shoes, and TNT's Reggie Miller noted McGee was changing the Chinese company's shoes during the net's coverage of the event. TNT's Charles Barkley joked, "What are those, the Chinese version of PF Flyers?" In Sacramento, Scott Lebar notes "aside from the ribbing, Peak did win." McGee wore his "special Wolverine model and tweet about his collection," while Warriors F Dorell Wright wore Peak shoes during his appearance in the three-point contest. While several other NBA players have Peak endorsement deals, the "most publicity they received" prior to All-Star Weekend was when Lakers coach Phil Jackson "complained they gave Ron Artest plantar fasciitis" (SACRAMENTO BEE, 2/21).
TIME TO BALL: In L.A., Raha Lewis reported Artest Saturday night had an "intimate party to celebrate the launch of his mixtape that came out Friday and his new sneaker line Ball'n, which he owns with partner Rodney Jeter." The shoes, which became available in stores over the weekend, are "available now in variations of the Laker colors, purple and yellow," but will be released in other colors in March." Around 5% of all proceeds "will be donated to charities" (LATIMES.com, 2/20).