SBD/February 2, 2011/Research and RatingsPrint All
Almost one in three Super Bowl viewers said that they anticipate Budweiser/Bud Light ads the most, according to data from Lightspeed Research. Coca-Cola ranked second at 8%. The online survey, conducted between Jan. 13-17 among 2,001 U.S. residents, also found that the 18-34 year old demographic is the group most likely to be watching the Super Bowl outside their homes, with half of the demo saying they will be watching the game with friends. Additionally, 7% of those planning to watch the Super Bowl will be buying a new TV before the game, with almost a third of those buyers shopping for a TV that is 50 inches or larger. Among those planning to watch the game, 18% will go online to view Super Bowl commercials. Listed below are select demographics for Super Bowl viewers (Lightspeed Research).WHO IS PLANNING TO WATCH THE SUPER BOWL THIS YEAR?DEMOGRAPHICPLAN TO WATCH SUPER BOWLGENDERMale81%Female63%AGE
18-3475% 35-5472% 55+67%HOUSEHOLD INCOME <$50,00068% >$50,00077%ETHNICITY White70% African-American79% Hispanic71%PRIMARY REASON FOR WATCHING THE SUPER BOWL
AMONG VARIOUS AGE DEMOGRAPHICSRESPONSE18-3435-5455+
To see the game45%59%60% To have a good time with partner/family/friends34%25%23% To see the commercials17%14%13% To see the halftime performance2%2%3% Other2%1%2%WHICH COMPANY'S COMMERCIAL ARE YOU MOST LOOKING
FORWARD TO SEEING DURING THE SUPER BOWL?(Top 10 responses)RANKADVERTISER1Anheuser-Busch (Budweiser, Bud Light)2Coca-Cola3Pepsi4tGoDaddy.com4tDoritos6E*Trade7tMars (Snickers)7tPizza Hut*9GM10tBest Buy10tMercedes-Benz
NOTE: * = Pizza Hut has since sold back its Super Bowl spot.