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  • Super Bowl Viewers Most Looking Forward To Budweiser/Bud Light Ads

    Almost one in three Super Bowl viewers said that they anticipate Budweiser/Bud Light ads the most, according to data from Lightspeed Research. Coca-Cola ranked second at 8%. The online survey, conducted between Jan. 13-17 among 2,001 U.S. residents, also found that the 18-34 year old demographic is the group most likely to be watching the Super Bowl outside their homes, with half of the demo saying they will be watching the game with friends. Additionally, 7% of those planning to watch the Super Bowl will be buying a new TV before the game, with almost a third of those buyers shopping for a TV that is 50 inches or larger. Among those planning to watch the game, 18% will go online to view Super Bowl commercials. Listed below are select demographics for Super Bowl viewers (Lightspeed Research).

    WHO IS PLANNING TO WATCH THE SUPER BOWL THIS YEAR?
    DEMOGRAPHIC
    PLAN TO WATCH SUPER BOWL
    GENDER
    Male
    81%
    Female
    63%
    AGE
    18-34
    75%
    35-54
    72%
    55+
    67%
    HOUSEHOLD INCOME
    <$50,000
    68%
    >$50,000
    77%
    ETHNICITY
    White
    70%
    African-American
    79%
    Hispanic
    71%
    PRIMARY REASON FOR WATCHING THE SUPER BOWL
    AMONG VARIOUS AGE DEMOGRAPHICS
    RESPONSE
    18-34
    35-54
    55+
    To see the game
    45%
    59%
    60%
    To have a good time with partner/family/friends
    34%
    25%
    23%
    To see the commercials
    17%
    14%
    13%
    To see the halftime performance
    2%
    2%
    3%
    Other
    2%
    1%
    2%
    WHICH COMPANY'S COMMERCIAL ARE YOU MOST LOOKING
    FORWARD TO SEEING DURING THE SUPER BOWL?
    (Top 10 responses)
    RANK
    ADVERTISER
    1
    Anheuser-Busch (Budweiser, Bud Light)
    2
    Coca-Cola
    3
    Pepsi
    4t
    GoDaddy.com
    4t
    Doritos
    6
    E*Trade
    7t
    Mars (Snickers)
    7t
    Pizza Hut*
    9
    GM
    10t
    Best Buy
    10t
    Mercedes-Benz

    NOTE: * = Pizza Hut has since sold back its Super Bowl spot. 

    Print | Tags: Coca-Cola, Best Buy, Mercedes Benz, Research and Ratings, NFL, Anheuser Busch, PepsiCo, Pizza Hut, General Motors
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