Minding My Business: Seahawks' Jeff Dunn NFL Panthers Battling Wi-Fi Issues Lowest Overnight Rating Ever For WS Game 1 Rice Files Formal Grievance Against Ravens NFL Teams Going Through Domestic Violence Training Arizona State Ends Deal With IMG College NFL Sends Out Survey To L.A. Residents Weir, Lipinski To Be NBC's Top Figure Skating Team Bears' Gould Featured In H.H. Gregg Ad People & Personalities
Upcoming Conferences and Events
SBD/February 2, 2011/Media
Super Bowl XLV Likely Poised To Set Yet Another Viewership Record
Published February 2, 2011
GAZING INTO THE FUTURE: Fox Sports President Eric Shanks, when asked if a Super Bowl on cable is in the future, said, "I don't think in the foreseeable future, but who knows 10, 15, 20 years down the line. The line is being blurred between over-the-air broadcast and cable. There's a generation growing up today who probably has no idea what over-the-air television even means because they or their parents just get a bill in the mail every month and they pay it. I think the economics for the foreseeable future will keep it on broadcast television" (Fox).