ESPN Up For MLB Telecasts At Midpoint Manziel Tops All Individual NFL Jersey Sales NFL Draft Leaving N.Y. Just A One-Time Deal? ESPN Plans Inspirational Special Olympics Coverage Media Notes NFL Notes Falcons Release Video Touting New Stadium Chiefs' Training Camp Locale For '15 Undertermined ESPN's British Open Overnights Finish Lower NFL Weighing Options For L.A. Stadium
Upcoming Conferences and Events
SBD/February 2, 2011/Media
Super Bowl XLV Likely Poised To Set Yet Another Viewership Record
Published February 2, 2011
GAZING INTO THE FUTURE: Fox Sports President Eric Shanks, when asked if a Super Bowl on cable is in the future, said, "I don't think in the foreseeable future, but who knows 10, 15, 20 years down the line. The line is being blurred between over-the-air broadcast and cable. There's a generation growing up today who probably has no idea what over-the-air television even means because they or their parents just get a bill in the mail every month and they pay it. I think the economics for the foreseeable future will keep it on broadcast television" (Fox).