NCAA Tourney Continues Record Ratings Unions, Inglewood NFL Developers Reach Deal NFL Eyeing Germany For Regular-Season Game Packers To Don New Throwback In '15 TV Pundits Question NFL About Goal-Line Cameras Coyotes Analyst On Leave After Arrest U.S. Rep Presses Goodell On NFL Tax Exemption Burke Explains How She Reached Current Role Xfinity Series Audience Down A Bit Media Notes
Upcoming Conferences and Events
SBD/February 2, 2011/Media
Super Bowl XLV Likely Poised To Set Yet Another Viewership Record
Published February 2, 2011
GAZING INTO THE FUTURE: Fox Sports President Eric Shanks, when asked if a Super Bowl on cable is in the future, said, "I don't think in the foreseeable future, but who knows 10, 15, 20 years down the line. The line is being blurred between over-the-air broadcast and cable. There's a generation growing up today who probably has no idea what over-the-air television even means because they or their parents just get a bill in the mail every month and they pay it. I think the economics for the foreseeable future will keep it on broadcast television" (Fox).