SBD/February 2, 2011/Media

Media Notes

Commentator Stephen A. Smith is returning to ESPN as a local radio host and ESPN.com columnist. Smith beginning this week will host two weekday talk shows -- one on ESPN Radio 1050 N.Y. and the other on ESPN Radio 710 L.A. He also will cover NBA All-Star Game events and the NBA Finals for ESPN Radio. Smith will contribute regularly as a columnist on ESPNNY.com and ESPNLA.com (ESPN).

LOOKING BETWEEN THE LINES: CBS earned a 3.5 fast-national Nielsen rating for its final-round coverage of the PGA Tour Farmers Insurance Open, a 59% increase over last year (CBS). YAHOO SPORTS’ Jay Busbee wrote while the numbers are “undoubtedly good news, it’s worth keeping in mind that this was one of the worst sporting weekends of the year.” It will be “interesting … if this growth sustains over the season.” Busbee: “If it does, we’ll have truly entered the post-Tiger era. If not, we’re getting the golf ratings equivalent of the stock market’s dead cat bounce” (SPORTS.YAHOO.com, 2/1).

PHIL 'ER UP: All 162 Phillies games “will be shown on television” this season. Comcast SportsNet Philadelphia will air 103 games, while the Comcast Network “will also air three games in April.” WPHL-MYT will broadcast 45 games, “including the home opener against the Houston Astros on April 1.” Eleven games will air nationally -- nine Saturday games on Fox and two Sunday night games on ESPN (PHILLY.com, 2/1).

TALKIN’ BASEBALL: ESPN will roll out daily editions of "Baseball Tonight" starting Monday at 3:30pm ET on ESPN2. The daily 30-minute show will occupy that timeslot until Opening Day, when it will move to 10:00pm and midnight Monday-Saturday and Sundays at 12:30pm and 7:00pm (John Ourand, THE DAILY).
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