MASN Taking Aim At MLB Advance To Nats Jeter Played No Role In Woods' Tribune Piece Twitter Impact On Sports Reporting Keeps Growing NBC Sports Sees Big F1 Gains Media Notes ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC
SBD/February 2, 2011/Media
Published February 2, 2011
LOOKING BETWEEN THE LINES: CBS earned a 3.5 fast-national Nielsen rating for its final-round coverage of the PGA Tour Farmers Insurance Open, a 59% increase over last year (CBS). YAHOO SPORTS’ Jay Busbee wrote while the numbers are “undoubtedly good news, it’s worth keeping in mind that this was one of the worst sporting weekends of the year.” It will be “interesting … if this growth sustains over the season.” Busbee: “If it does, we’ll have truly entered the post-Tiger era. If not, we’re getting the golf ratings equivalent of the stock market’s dead cat bounce” (SPORTS.YAHOO.com, 2/1).
PHIL 'ER UP: All 162 Phillies games “will be shown on television” this season. Comcast SportsNet Philadelphia will air 103 games, while the Comcast Network “will also air three games in April.” WPHL-MYT will broadcast 45 games, “including the home opener against the Houston Astros on April 1.” Eleven games will air nationally -- nine Saturday games on Fox and two Sunday night games on ESPN (PHILLY.com, 2/1).
TALKIN’ BASEBALL: ESPN will roll out daily editions of "Baseball Tonight" starting Monday at 3:30pm ET on ESPN2. The daily 30-minute show will occupy that timeslot until Opening Day, when it will move to 10:00pm and midnight Monday-Saturday and Sundays at 12:30pm and 7:00pm (John Ourand, THE DAILY).