Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Sponsors, Non-Sponsors Gear Up For World Cup Marketplace Roundup Ditka Wine Sales Up After Brand Overhaul USA Today Partners With QuintEvents Marketplace Roundup Chobani Set For Super Bowl Ad Debut TD Ameritrade Launches Olympic Ads Marketplace Roundup
SBD/February 2, 2011/Marketing and Sponsorship
Tony Hawk Skateboarding Video Game Outsells Shaun White's Debut Effort
Published February 2, 2011
estimated 270,000 copies in '10
TAKING THE PLUNGE: USA TODAY's Mike Snider reports Gold Medal-winning U.S. swimmer Michael Phelps' first video game, "Push the Limit," is scheduled to be released in June and "uses the Kinect hands-free control sensor for Microsoft's Xbox 360 system in lieu of a pool." Players "stand upright and work their arms -- no kicking required -- in a variety of swimming stroke motions as they advance from introductory swim meets to championships." Phelps said the game is "all based on moves and actual strokes." Phelps: "They're trying to pretty much make my stroke look as close as possible in the game as it is in person." Phelps at the beginning of the game "teaches proper swimming technique, from diving in to reaching for the wall." But publisher 505 Games' Pete Matisse said the "ultimate goal of the game is to swim against Michael and actually beat him" (USA TODAY, 2/2).